Admission Counselor for Adult and Graduate Studies

Bethel University Adult Graduate & Extension Studies

Job Title: Admission Counselor for Adult and Graduate Studies
Department: Adult Graduate and Extension Studies (AGX)
Location: AGX Suite Reports To: Associate Vice President of Adult Graduate and Extension Studies
Position Type: Full-Time (non-exempt)/40 hours per week

Role

This position supports the mission of Bethel Universitys AGX programs by combining student recruitment with admissions operations support. Approximately 60% of this role is focused on actively recruiting prospective students through relationship-building site visits events and follow-up communication. The remaining 40% involves coordinating application materials managing admissions records and supporting back-end processes to ensure a smooth admissions experience. The successful candidate will be passionate about serving prospective students thrive in a fast-paced environment and demonstrate excellent organizational and communication skills.

Essential Functions & Responsibilities

Recruitment (Primary Focus - 60%)

• Develop and implement recruitment strategies in collaboration with the Adult Graduate and Extension Studies team.
• Develop relationships with site directors church leaders program chairs and business/community leaders to generate leads.
• Actively recruit and build pipelines for adult graduate and extension studies programs.
• Coordinate and implement recruitment visits to extension sites churches community colleges school districts hospitals businesses and community events.
• Represent Bethel University at community events and site visits.
• Maintain systematic and consistent communication with prospective students applicants and influencers regarding program information admission standards and financial aid.
• Conduct follow-up through phone calls emails text messaging and personalized communication strategies.
• Participate in planning and execution of information nights preview days and new student orientation events as appropriate for the AGX student population(s).
• Generate and utilize CRM reports and enrollment data to inform recruitment strategies.

Admissions Operations Student Support (25%)

• Track application progress from inquiry through enrollment flagging incomplete or delayed files and assisting with timely follow-up coordination.
• Access digital records of application documents (e.g. transcripts test scores recommendation letters) ensuring alignment with FERPA standards.
• Preparing and updating applicant records communication logs and status reports.
• Generate and distribute bi-weekly enrollment funnel reports ensuring data accuracy and consistency across reports.
• Assist with the creation formatting and management of admissions communication templates and email campaigns in collaboration with the Enrollment Marketing team.
• Serve as a liaison between admissions operations staff the Registrar and other campus offices to facilitate efficient processing of admission-related tasks and documentation.
• Coordinate logistics for AGS events applicant notifications and seasonal projects in collaboration with the broader admissions team.

Events and Marketing Collaboration (15%)

• Assist in the planning promotion and execution of online admission events including information sessions orientation and open houses.
• Work with Enrollment Marketing to contribute ideas for AGS marketing materials and communications.
• Collaborate with other university departments including Financial Aid Registrar and advisors to provide a smooth admission onboarding process for new students.
• Coordinate with the Marketing Department and IT for updates to website content and promotional materials.
• Represent AGX programs at professional conferences and events when needed.
• Maintain inventory update recruitment and admissions materials (brochures inquiry packets campus visit materials).
• Monitor the general admissions email inbox and respond to routine inquiries.
• Coordinate and align calendars/events for recruitment travel and visits.

Performance Expectations

• Provide prompt professional service to prospective students and internal stakeholders.
• Maintain accurate up-to-date records in alignment with FERPA guidelines.
• Display a high level of initiative attention to detail and time management in a dynamic office setting.
• Exhibit the ability to prioritize multiple projects and meet deadlines.
• Represent Bethel University with professionalism enthusiasm and alignment with its Christian mission.

Knowledge and Skills

Experience

• One to three years of experience in higher education admissions marketing sales or a customer-facing role preferred.
• Demonstrated excellence in communication and relationship building.
• Detail-oriented with strong project management skills.
• Experience with CRM systems and Microsoft Office Suite.
• Experience with Basecamp Canva or admissions software platforms (e.g. Slate Element451) is a plus.

Education

• Bachelors degree (required).

Interpersonal Skills

• Strong organizational analytical and project management skills.
• Excellent written oral and interpersonal communication abilities.
• Ability to work independently and collaboratively.
• High level of attention to detail and ability to manage confidential information.
• Flexible problem-solver with initiative and creativity.

Physical Requirements

• Position requires sitting standing talking and listening up to 75% of the time.
• Occasional lifting or carrying up to 25-50 pounds for recruitment events.
• Frequent travel required (up to 30%) including some evenings and weekends.

Work Environment

• Office work primarily takes place in a moderately quiet temperature-controlled office environment.
• Hybrid potential based on seasonal workload and with supervisor approval

About Bethel University

The mission of Bethel University affiliated with the Missionary Church denomination is to be a community of learners building lives of commitment for leadership in the Church and world. Bethels liberating academic programs challenge the mind enlarge the vision and equip the whole person for lifelong service.

Launched in 1947 Bethel is urban situated in the northern Indiana region hosting 250000 residents seven colleges (including Notre Dame) the 2nd largest shopping district in the state of Indiana 15000 businesses 50 parks and beautiful riverwalk developments in South Bend and Mishawaka. Resort venues on Lake Michigan are 45 minutes away. The university community is composed of about 1500 traditional and adult/graduate students from 35 states 90 students born outside the United States and 225 full-time employees. Bethel also hosts more than 8000 guests annually to arts productions 25000 annually in conference services and many thousands of community members in support of 40 national athletic championships.

Bethels 20000 alumni occupy 49 states and 64 world areas and enjoy a medical school acceptance rate double the national average 100% job placement rate in Nursing whose program was ranked No. 7 in the United States a Top 4% finish nationally in competitive math performance tests and 100% pass rate every year on the national performance standard for a unique academic major in American Sign Language.

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