Marketing Global Segment Director- Building Products
Marketing Global Segment Director- Building Products
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Job Description
Thisroleisaccountable for the development andexecution of the Global BuildingProductssegment thestrategy willresult inprofitablygrowing Sherwin-Williamsshareof the globalmarket for theIndustrial Wood Coatings Division by effectively aligning resources with metrics includes sales growth in excess of market growth rates margin growth and new product sales growth.
ThepositionprovidesstrategicleadershipforSalesR&DandProduct ManagementteamsinNorthAmericaEuropeand .
Responsibilities
Developgrowthstrategiesforthedesignatedsub-segmentsinNorth AmericaEuropeandAPAC.
Convertthestrategyintomulti-yeargrowthplansthat expandbothpositionandprofitability.
AlignregionalsalesR&DandProductManagementresourcestoexecutethegrowthplan.
Establishleading operationalandlaggingfinancialmetricsforthe segment arenotlimitedtosalesgrowthandmargingrowth.
Growmarketshareinkeygeographies.
Develop coachandmanagetalent.
Staywithinbudgetandtimelinesinachievingthe aboveresults.
Strongfactbase quantifyingkeydimensionsofthesegment;
Leadingandlaggingeconomicindicatorsforthesegment;
Quantifiedassessmentofsub-segmentattractivenessineachrelevantgeography;
Competitive intelligence;
Identifyandquantifytheimpactofdisruptorsandacceleratorsinthesegment;
Quantifiedassessmentofourprobability ofsuccessineach sub-segmentineachrelevantgeography;
Internalvaluechainassessment;
Definedbusinessmodelandchannelstrategy;
Segmentindustryvalue chainoverview.
Segmentstrategy thatdrives differentiationand sustainablecompetitive advantage;
Actionablegrowthplanincludingbothexternalmarketactionsandinternalinvestments;
Financialplanquantifyingthenetbenefitofthesemarketactionsandinternalinvestments.
Thestrategyshouldincludean .
StrategyExecution/GrowthPlan
Execute shouldinclude:
Aligningall internalstakeholders aroundsegment growthplans.
Maintainingcontactwithkeycustomersinallregionstogainmarketinsightanddeepercustomerunderstanding.
Maintainingcontactwithkeysuppliersorco-suppliersin theindustrytounderstandtheircapabilitiesandinnovationstobetterservethesegment.
ActiveinvolvementinindustryassociationstorepresentSherwin-Williamsasaglobalcoatingsleader.
Supportingsalesin positioningappropriateproductofferingsfortargetcustomersegments.
Identifyandestablishrelationshipswithkeyindustryinfluencersandbrandowners.
ForselectedstrategicaccountspartnerwiththeEnterpriseSellingteamtodeliveranenterprise-widevaluepropositionthatdeliversonvalueelementsfromseveraldivisionsorgroups.
Support theglobal salesorganization atthestrategic aswellas tacticalaccount levelthrough targetingleadgeneration salestooldevelopment pricingguidance andcollaborative selling.
Global AccountManagement
Foraselectnumberofglobalaccountsworkwiththeregionalaccountownerstocoordinatethecross regionalaccountplan.
Facilitateserviceineachregionthatreflectstheglobalimportanceoftheseaccounts
ProductDevelopment&Commercialization
Develop arobustnew productdevelopment expansion.
Collaborate withSegment ProductManagement onroad map execution.
ResponsibleandAccountableforStageGatePhase1OpportunityIdentification
Responsible tocontributeasaproject team memberto Phase 2through5 by
advancingcommercialdataand refiningthevalueproposition andfinancial
assessments.
Leadthemarket introductionfor new products.
SupportProductManagementinprioritizingsegment-specificLabWorkRequests(LWRs).
Communications
ExternalCommunications
Identifykeystakeholdersandbuildtailoredmessagemaps.
Recommendkeyeventsandmediarelevantforthe focusedsegment&supportMarcominexecutingtheseeventsthroughcontentcontributionandparticipation
Ensurethoughtleadershipinthesegment(s)througharticlespresentationsandinterviews.
Internal Communications
DelivermarketandproducttrainingincollaborationswiththeProductManagersandRegionalMarketManagers.
Ensureeffectivesalesandmarketingtoolsaswellasprintedcollateralfor internalandexternaluse.
Increase organizational alignment around segment strategy through quarterly reviews with relevant internal stakeholders.
Leadership-
WorkcooperativelywithManagementinallGloballocations.
Effectivetalentmanagementdevelopmentandsuccessionplanning.
Managelimitedresourcesinpursuitof thehighest returnoninvestment(ROI)inthefocusedsegment.
Overcomeinternal barriersinachieving objectives.
InteractwithTechnicalSalesManufacturingHumanResourcesandFinanceDirectors.
TrackandreportFocusMarket-basedresultsandactivities.
Qualifications
FORMAL EDUCATION:
Required:
Bachelorsdegree
Preferred:
- Bachelors Degree in Marketing or business related field
- MBA
KNOWLEDGE&EXPERIENCE:
Required:
- Ability tomulti-task in a fast-paced business environment and beproactive with prioritizing work assignments.
- Strong organization analytical timemanagement and communicationsskills.
- Minimum of 7 years of marketing and/or salesB2Bexperience.
Preferred:
- 10-15yearsindustryexperience
TECHNICAL/SKILL REQUIREMENTS:
Required:
- Computer skills -Advanced PowerPoint skills
Required Experience:
Exec
Employment Type
Full Time
