Manager, Brewery Experience

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY: $77000 - $85000 bonus eligible

LOCATION: Four Peaks Brewing Company Tempe AZ (on-site)

SCHEDULE: Monday Friday with nights & weekends as needed for events.

COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. Thats right over 100 of Americas most loved brands to be exact. But theres so much more to us than our top-notch portfolio of beers seltzers and more. We are powered by a 19000-strong team that shares our passion to create a future with more cheers. We look for people with talent curiosity and commitment and provide the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY: The Manager Brewery Experience will be a dynamic and results-oriented leader responsible for developing and executing impactful marketing activation and event strategies that elevates Four Peaks Brewing. This role will spearhead the planning and execution of marquee events drive innovative activation and brand platforms and collaborate closely with cross-functional teams to ensure brand cohesion and maximize business impact. The ideal candidate will possess a strong understanding of brand building event production and management and budget management coupled with a passion for the craft beer industry and a keen awareness of consumer trends. This role is pivotal in contributing to the achievement of annual strategic plans and key performance indicators across the Four Peaks portfolio.

JOB RESPONSIBILITIES:

• Develop and implement comprehensive marketing activation and event plans for the Four Peaks family of brands to exceed annual strategic goals and KPIs.

• Lead the end-to-end planning and execution of Four Peaks signature events such as the Four Peaks Oktoberfest collaborating closely with brand creative brewing and pubs teams as well as external agencies and vendors while managing a balanced event P&L based on defined KPIs and financial metrics.

• Partner with the pubs team to develop and support the execution of their annual programming calendar encompassing both ongoing and large-scale initiatives (e.g. watch parties marquee pub events trivia nights live music) as assigned.

• Work cross-functionally with trade merchandise sales and other internal teams to ensure alignment and brand cohesion across all initiatives maximizing overall business impact.

• Develop clear and concise creative briefs for content development creative assets and public relations support providing necessary direction and reasonable timelines to subject matter experts.

• Collaborate cross-functionally within Craft West/High End and the broader A-B organization to ensure compliance and support for all legal PR/communications social/digital licensing and partnership/sponsorship elements.

• Maintain close alignment with Craft West/High End/A-B sales teams regarding revenue goals program details and KPIs supporting the creation of sales and marketing materials for effective internal and external communication.

• Manage individual project and event P&L budgets including development approval processes and reconciliation ensuring initiatives are executed within budget and providing regular financial visibility to key stakeholders.

• Contribute to the development and execution of an annual 360-degree home market programming and marketing plan focused on driving revenue through pub foot traffic strong brand awareness and consideration across channels and delivering on the overall customer experience vision.

• Stay informed on industry trends cultural events competitor activities and maintain a strong understanding of target consumer segments to deliver high-impact concepts and initiatives.

• Other duties as assigned.

JOB QUALIFICATIONS:

• Bachelors Degree required.

• 6 years experience required with a background in marketing event production consumer marketing and/or brand activation planning.

• Experience working in alcoholic beverages or CPG a plus.

• Proven ability to develop and execute integrated marketing activation and event plans that deliver measurable results and align with strategic objectives.

• Demonstrated experience in managing all aspects of event planning and execution including budget development P&L management vendor negotiation and on-site logistics.

• Exceptional ability to work effectively across diverse teams build strong relationships and communicate clearly and persuasively with internal and external stakeholders.

• Strong understanding of financial principles budget management and the ability to analyze consumer insights and performance data to inform decision-making and measure the effectiveness of initiatives.

• Experience managing internal/external client teams and/or agencies with a keen ability to drive engagement and performance.

• Skillful at presenting information effectively and clearly; not fearful of presenting ideas or plans to a group of stakeholders or driving excitement through presenting ideas internally.

• Creative resourceful strong attention to detail self-motivated and able to move concurrent initiatives forward at once while helping contribute to a positive work environment.

• Ability to work irregular hours often on your feet for an extended period as dictated by events and schedule this may include nights weekends and holidays as required.

• Must be able to lift and carry or otherwise move up to 50 pounds as needed.

WHY ANHEUSER-BUSCH:
Anheuser-Busch has always dreamed big. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what together with our people and our partners Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone we have contributed more than $400 million to charitable organizations that support our communities provided over 90 million cans of emergency drinking water and together with our wholesaler partners invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community providing opportunity for our people lifting our neighbors and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate and everyone can share in. A future with more cheers.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!