Shopper Marketing Lead - Internal

• Analyze primary research first party data and share data to identify customer driven priorities across assigned business units/categories.
• Develop short and long term growth opportunities presenting to Merchandising function for alignment following up to ensure London Drugs is building relevance to target customers in assigned categories.
• Guide Shopper Marketing Specialists Coordinators and Assistants as assigned to execute agreed upon programs
• Manage communication and marketing services as the key contact between the business team and Marketing.
• Develop strong relationships with our Merchandising partners.
• Work with internal and external stakeholders to implement marketing plans to support assigned categories.
• Ensure consistent execution of plans across all customer touch points including Website in-store print and social media.
• Ensure strong and clear brand communication with our customers while balancing business requirements and objectives.
• Define and measure success metrics.
• Use data points to inform and guide decision making.
• Work with key stakeholders on marketing optimization to get the best ROI on invested ad dollars.
• Manage and direct budgets to achieve company and vendor goals.
• Provide strategic direction to Creative team.
• Project manage key initiatives with cross functional players.

• Excellent interpersonal and presentation skills and the ability to deal with senior levels of the organization
• Ability to influence selling ideas and recommendations to internal and external stakeholders sell a concept.
• Strong ability to analyze diverse data sets to create actionable insights.
• Good critical and strategic thinking.
• Ability to work with diverse agency and creative partners developing briefs and assessing creative media and tactical elements against the stated objectives.
• Highly organized and able to multitask effectively and work under changing priorities.
• Initiative to isolate and solve problems.
• Strong project management skills.
• Good communication skills both written and verbal.
• Demonstrate good interpersonal skills when dealing with customers staff & management.
• Solid budget management.

• 5 years of increasing responsibility in a marketing role.
• Retail Marketing experience an asset.
• A marketing degree or equivalent work experience an asset.
• If you are a well organized self-motivated individual who has a positive attitude a desire to support Company initiatives and a commitment to achieving Company objectives then we have the opportunity for you to excel!

London Drugs is 100% Canadian owned and is focused on local customers satisfaction. Across Alberta Saskatchewan Manitoba and British Columbia London Drugs 79 stores employ more than 8000 staff dedicated to providing our customers with a superior shopping experience.

At London Drugs we believe in fostering a culture that treats employees like family. We are committed to providing our employees with a supportive and encouraging environment that promotes professional development and advancement. By fostering this approach we aim to create an atmosphere where every employee feels supported appreciated and motivated to contribute their best to the organization.

When we consider employees for new opportunities or promotions we see them as integral members of our work family. Our commitment to treating employees like family is reflected in our practices of open communication recognition of achievements and providing opportunities for continuous learning and skill development. We want our employees to feel a strong sense of belonging and commitment to their success within the organization.

Therefore we focus on promoting from within and we invite you to view all live postings to help advance your career with us. We also hold Manager-In-Training programs and LD Career Weeks to help better educate prepare and support you with your career advancement journey.