VP, Brand Strategy

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Work Location: Atlanta GA

The Vice President Brand and Creative is a visionary and results-oriented leader responsible for developing managing and elevating Emory Healthcares brand creative media and storytelling strategies to advance the systems reputation growth and impact.

This role leads brand strategy and governance creative direction media strategy podcast development and strategic partnerships to ensure consistent compelling and integrated brand experiences across all touchpoints.

This executive will ensure that Emory Healthcares brand reflects its values vision and commitment to exceptional patient care while enhancing its reputation as a leading healthcare provider.

A key member of the senior marketing and communications leadership team the VP collaborates across Emory Healthcares service lines operating units digital content clinical operations advancement and Emory University as well as with peers in Marketing Operations Demand Generation Communications & PR and Digital Marketing Strategy to drive strategic alignment creative excellence and brand value creation.

Brand Strategy & Governance

1. Define evolve and activate Emory Healthcares brand platform including visual identity tone of voice and core messaging architecture
2. Serve as executive brand steward ensuring alignment with Emorys mission academic heritage and position as a healthcare innovator
3. Lead enterprise-wide brand governance providing education tools and oversight to maintain brand integrity across all system entities
4. Drive cross-entity brand consistency by aligning messaging and experiences to the distinct needs of patient academic research and community audiences
5. Collaborate closely with Emory University brand leaders to ensure seamless brand cohesion and partnership visibility

Creative Strategy & Operations

1. Oversee the in-house creative team and external agencies to deliver world-class creative that fuels patient engagement talent recruitment and reputation enhancement
2. Lead concept development and provide brand and creative direction for integrated campaigns working in collaboration with internal teams responsible for campaign execution including digital demand generation and PR
3. Promote innovation in creative thinking while enforcing brand and design standards that drive efficiency and excellence
4. Develop scalable content systems and assets that enable personalization localization and rapid response needs
5. Integrate emerging creative technologies including AI-powered design and content tools to enhance creative agility speed and performance

Market Research & Brand Insights

1. Lead ongoing market research and brand perception studies to understand audience needs behaviors and perceptions using insights to guide brand strategy and positioning in collaboration with marketing operations digital and demand generation teams to align with broader audience analytics and campaign performance insights
2. Track brand health metrics such as awareness perception loyalty and patient satisfaction and apply this data to refine the brand strategy
3. Conduct competitive analysis to identify market trends opportunities and threats ensuring Emory Healthcares brand remains differentiated and relevant in a dynamic healthcare landscape. Coordinate insights with internal analytics teams to support integrated planning across channels

Media Strategy

1. Lead the development of brand-focused data-driven omnichannel media strategies in close collaboration with internal teams managing digital performance and demand generation. Partner with media agencies and internal teams to ensure optimal media mix targeting and performance measurement
2. Stay at the forefront of emerging media platforms channels and technologies to strengthen media efficiency and effectiveness
3. Partner in media optimization efforts with a focus on brand media performance and cross-channel integration while working closely with other marketing leaders on budget planning and shared campaign goals

Storytelling Strategy

1. Build and grow Emory Healthcares podcast portfolio as a brand-forward platform for thought leadership and authentic storytelling
2. Partner with clinical leaders researchers faculty and patients to produce compelling podcast content that reflects Emorys voice values and expertise
3. Explore emerging storytelling formats including immersive audio short-form video and interactive content to expand audience reach and deepen engagement across platforms
4. Collaborate with digital and communications teams to align storytelling content with platform-specific strategies performance goals and channel optimization best practices
5. Develop a long-term storytelling roadmap that leverages data insights emotional resonance and cross-channel integration to strengthen brand identity and audience connection
6. Ensure storytelling strategy is integrated into broader marketing PR and content strategies

Strategic Partnerships

1. Serve as the brand and creative lead for high-visibility strategic partnerships including Emorys affiliations with professional sports teams philanthropic alliances and academic collaborations
2. Ensure partnership marketing co-branding and joint communications are executed with excellence and aligned to brand standards
3. Collaborate with internal stakeholders and external partners to maximize the brand value and storytelling potential of these alliances
4. Lead development of turnkey creative and media toolkits that support shared marketing activations
5. Conduct strategic landscape assessments to identify partnership opportunities that enhance media access storytelling potential and brand differentiation
6. Develop and execute partnership strategies that grow regional and national brand equity through expanded media exposure audience reach and content co-creation

Leadership & Collaboration

1. Serve as a key advisor to the Chief Marketing and Communications Officer and senior leadership
2. Collaborate closely with Emory Healthcares marketing and communications leadership team (VPs of Digital Marketing Strategy Demand Generation Marketing Operations and Communications & PR) to ensure integrated strategy and execution across all channels and functions
3. Inspire develop and lead a high-performing brand creative and media team
4. 4. Foster alignment across marketing communications clinical operations digital philanthropy and Emory University teams
5. Build a culture of collaboration innovation and accountability across all levels of marketing and communications organization
6. Champion brand-driven transformation initiatives that reposition Emory Healthcare in a shifting healthcare landscape including system-wide modernization strategic partnerships and improvements to the overall patient experience

MINIMUM QUALIFICATIONS:

• Bachelors degree in marketing communications design or related field required
• 10-15 years of progressive experience in brand management creative leadership and media strategy including at least 5 years in a senior executive role

SKILLS ABILITIES AND KNOWLEDGE:

1. Proven success in developing and leading brand strategy for complex multi-audience organizations preferably in healthcare or higher education
2. Strong expertise in brand governance integrated creative execution media planning and brand-aligned partnership activation
3. Demonstrated experience leading content and storytelling platforms such as podcasts video series or branded media
4. Excellent leadership communication and strategic planning skills

SUCCESS MEASURES:

1. Strengthened brand equity and reputation as measured by brand tracking awareness and favorability
2. Improved campaign and creative performance through ROI-driven media and content strategies
3. Expanded influence of Emory Healthcares brand through successful podcast launches and high-impact partnerships
4. Increased internal and external alignment around brand governance and strategy execution

JOIN OUR TEAM TODAY! Emory Healthcare (EHC) part of Emory University (EUV) is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet designated ambulatory practice. We are made up of 11 hospitals-4 Magnet designated the Emory Clinic and more than 425 provider locations. The Emory Healthcare Network established in 2011 is the largest clinically integrated network in Georgia with more than 3450 physicians concentrating in 70 different subspecialties.

Emory is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by state or federal law.

Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation please contact Emory Healthcares Human Resources at . Please note that one weeks advance notice is preferred.