Director of Institutional Marketing, Capital Markets - Atlanta, GA
Director of Institutional Marketing, Capital Markets - Atlanta, GA
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Salary Not Disclosed
1 Vacancy
Job Description
At Cortland we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector our focus on performance innovation and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources autonomy and support needed to deliver results and advance their careers in a high-performance environment.
Role Overview
The Director of Institutional Marketing supports the execution of integrated marketing initiatives aimed at Cortlands capital markets audiences with a strong focus on institutional investor engagement. Reporting to the Chief Marketing Officer and working in close partnership with the Capital Markets and Communications teams this individual will manage campaign implementation investor communications materials and support the firms brand visibility across channels. This role is ideal for someone who thrives in a fast-paced regulated environment and enjoys driving impact through content development digital marketing and cross-functional coordination.
Key Responsibilities:
Campaign Execution and Channel Management
- Support the implementation of capital markets marketing campaigns including email social media and digital collateral.
- Leverage platforms to manage email communication with institutional clients and prospects.
- Monitor campaign performance and partner with analytics teams to generate actionable insights.
Content Creation and Development
- Partner on the strategy and delivery of thought leadership initiatives and investment-focused content.
- Draft edit and format high-impact marketing materials including investor presentations conference materials digital advertisements flyers and presentation collateral.
- Collaborate with designers and the communications team to develop compelling visual and written content.
- Maintain messaging consistency across platforms ensuring compliance and brand alignment.
Events and Stakeholder Collaboration
- Collaborate with Capital Markets Communications Legal and Compliance teams to align messaging and materials across the function.
- Coordinate logistics materials and messaging for key investor events conferences and speaking engagements.
Digital and Social Presence
- Draft and create investment-related content for institutional audiences to be featured across digital channelsincluding the websitewhile providing strategic input on messaging.
- Track engagement and relevance to continuously refine and optimize content performance.
Market Awareness and Compliance
- Stay current on industry trends regulatory developments and competitor activity to inform content and campaign direction.
- Ensure all marketing outputs are reviewed and approved in accordance with regulatory (FINRA SEC) and internal compliance standards.
Marketing Operations and Asset Oversight
- Maintain and oversee the marketing drive structure and shared asset libraries ensuring resources are current and easy to access.
- Support compliance and brand consistency by coordinating internal reviews and approvals for all external-facing content.
Qualifications
- Bachelors degree in marketing business communications or a related field required; Masters degree a plus.
- 57 years of experience in financial services FinTech investment management or a related industry.
- Demonstrated experience in executing email digital and content marketing campaigns.
- Strong writing and editing skills with a high attention to detail and the ability to translate complex concepts into clear engaging messages.
- Familiarity with marketing analytics and campaign performance tools (Amplitude Google Analytics etc.).
- Experience in a regulated marketing environment preferred.
- Excellent project management and cross-functional collaboration skills.
- Experience with video and multimedia content development.
- Proficient in Microsoft Office Suite and common marketing software platforms.
About Cortland
Founded in 2005 Cortland is an international vertically integrated multifamily real estate investment development and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US Cortland combines in-house design construction and operations to deliver value and innovation across its portfolio.
Join us as we reimagine apartment living and drive outsized returns through purpose performance and people.
Cortland is an equal opportunity employer and were proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardlessof race color religion gender sexual orientation gender identity or expression national origin age disability protected veteran status genetic information or any other characteristic protected by applicable you have a disability and need an accommodation or assistance with the application process and/or using our website please email
Cortland is a drug-free workplace.
Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.
Required Experience:
Director
Employment Type
Full-Time
