Ecommerce Marketing Manager
Ecommerce Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Aroma360 is one of the fastest-growing luxury fragrance and lifestyle brands dedicated to sending your senses on a vacation. Our exquisite range of products is inspired by the worlds most beautiful destinations designed to transport our customers to a place of luxury and relaxation. With a commitment to quality and innovation we are expanding our brand globally and continuously launching new products to delight our customers.
Were looking for a strategic detail-driven and execution-obsessed eCommerce Marketing Manager to own the digital presence and performance of one of our flagship brands. This role is equal parts creative storyteller and data-driven operatorsomeone who can craft compelling onsite experiences drive revenue growth and lead cross-functional go-to-market initiatives with precision and purpose.
Key Responsibilities:
Go-to-Market Strategy & Execution
- Lead the development and execution of brand go-to-market (GTM) plans in partnership with creative email SMS affiliate paid media and product teams.
- Merchandise category pages to highlight best sellers and move through high-inventory SKUs strategically.
- Align brand site strategy with seasonal trends and key moments in the business.
Site Optimization & Content Strategy
- Collaborate with content writers and SEO leads to launch new awareness content and optimize product/category pages for search.
- Partner with the data team to analyze site performance (sessions CVR bounce rate revenue per visit) and apply findings to drive continuous improvement.
- Launch and iterate on custom landing pages in partnership with paid media to drive acquisition and performance.
Customer Acquisition & Retention
- Own and implement strategies that increase first-time customer conversion and reduce friction on the path to purchase.
- Expand subscription adoption and grow recurring revenue by optimizing offers flows and messaging.
- Support loyalty and retention by crafting onsite moments that reward surprise and deepen customer engagement.
Testing Reporting & Development
- Partner with the UX/CRO team to launch and interpret site tests and launch winners.
- Monitor and report weekly on brand performance KPIs: traffic conversion rate bounce rate AOV new vs. returning customers and more.
- Be the voice of the brand on-siteowning messaging promo copy storytelling moments and brand tone.
Cross-Functional Collaboration
- Work hand-in-hand with influencers social and creative to ensure messaging is consistent across all brand touchpoints.
- Live and breathe your brandchampion it in every room every meeting and every metric.
Qualifications:
- 57 years of eCommerce brand site or DTC marketing experience
- Proven ability to work cross-functionally and drive GTM execution at a high level
- Strong understanding of UX CRO and digital merchandising
- Fluent in site analytics tools (GA4 Shopify etc.)
- Experience optimizing for both conversion and brand-building
- Subscription or recurring-revenue model experience a major plus
- Obsessed with brand growth storytelling and performance equally
Schedule and Salary
- Mon-Fri 9am-6pm In office
- Wynwood Miami
- Salary $70K annually
- Medical Dental and Vision
- 401K PTO and more
Required Experience:
Manager
Employment Type
Full-Time
