Head of Revenue Management

As Head of Revenue at Sofitel London St James you will report to the Commercial Director and lead total revenue strategy across E-Commerce Rooms Groups & Events and F&B. This includes pricing forecasting distribution and optimisation of F&B reservations and channels. You will drive cross-functional collaboration to maximise profitability leveraging data-driven insights to ensure commercial performance aligns with the hotels strategic objectives in the competitive London luxury market.

RESPONSIBILITIES

TRevPAR

• To drive revenue performance in all revenue streams: rooms food & beverage and other revenues as appropriate. Focus on total hotel and profitable revenue. Drive the TRevPAR strategy and approach focusing on total hotel and profitable revenue.
• To guide and direct all revenue generating departments and their heads/leaders in selecting the optimum revenue opportunities for the hotel.
• To support the achievement of Loyalty program targets through the analysis of the program penetration by segment and account and to recommend actions to drive activity.
• To constantly measure hotel revenue performance against strategy and target: re-align strategy as needed. To communicate sell strategy to respective departments and ensure implementation. 

Yield & Revenue

• Chairs the commercial strategy meetings recommends revenue generating options agrees targets and ensures communication and action of the outputs.
• Develops the hotels pricing and market mix strategy for all revenue streams.
• Conduct ongoing analysis of product price occupancy Net RevPAR and RGI within the competitive set and analyse spend and profitability by segment to support rate setting and negotiations
• Analysis of spend (room and non-room) and profitability by segment and account to support rate setting and account negotiation.
• Drive implementation and effective adoption of ACCOR preferred systems and channels.
• Evaluate the business mix and to make recommendations for future rate setting and negotiation.
• Key leader in writing and articulating the hotels budget process and strategies.
• Responsible for the optimal representation of the hotels products in all distribution channels
• Produces weekly and monthly rate and occupancy forecasts for bedrooms and meetings.
• Re-design and implements new processes or systems when required

E-Commerce

• Oversees the hotels e-commerce performance with a focus on driving direct revenue through Accors digital platforms and .
• Works closely with the Senior Digital Executive to align pricing offers and content strategies that enhance visibility and conversion.
• Ensures rate integrity channel parity and optimal visibility across all digital touchpoints including OTA and metasearch platforms.
• Monitors website performance booking engine metrics and user journey insights to identify conversion opportunities.
• Works with Marketing to align digital campaigns and promotions with business goals market conditions and Accors e-commerce initiatives.

Groups & Events and F&B

• Sets group pricing and acceptance parameters using analysis of pick-up trends and market conditions to maximise confirmed group business at enquiry stage.
• Ensures tools for accurate group and event quoting are current and effectively used.
• Partners with the Groups & Events Manager on annual strategy forecasting and performance analysis.
• Leads the commercial strategy for F&B channels while collaborating with the reservations team who manage F&B booking enquiries via email and phone to maximise outlet revenue

Leadership

• Responsible for the development and performance management of the hotels commercial teams (reservations and F&B Reservations)
• Solves complex problems impacting multiple departments or sub-functions
• Support others in developing their careers
• Mentors and coaches others
• Identify a range of opportunities and take specific action to improve performance results
• Responsible for overall team engagement

Talent & Culture Management

• Embody and promote Sofitel London St James and La Maison values within the team.
• Promote and support a diverse and inclusive working environment.
• Adopt a sustainable approach towards work ensuring a conscious use of hotels resources.
• Familiarise yourself on all processes and procedures outlined in the Employee Handbook.
• Be aware of Company benefits and assist the team with any enquiries.
• Ensure rotas are correctly imputed on Fourth and closure of days are done on time.
• Assist the Recruitment team and conduct interviews when necessary providing accurate feedback.
• Create an induction plan for all new starters and train them accordingly.
• Make sure the probationary and annual reviews are completed according to the specified deadlines; managed by establishing clear expectations and delivering constructive feedback.
• Ensure all team members are compliant and have completed all their mandatory trainings.

Qualifications :

• Minimum 2 years in Revenue Management position or covering Revenue Management topics
• Experience with IDeaS G3 (or similar RMS)
• Experience is dynamic city markets (ideally London)
• Results oriented with strong commercial drive
• Passion for Total Revenue Management and optimizing all areas of the hotel
• Eligible to work in the UK

Remote Work :

No

Employment Type :

Full-time