Marketing Content Specialist
Marketing Content Specialist
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Job Description
Do you want to be part of our innovative and entrepreneurial team
Do you thrive in an entrepreneurial environment and enjoy working in a team atmosphere Are you an outside the box thinker who strives to implement continuous improvements Do you take a strategic approach to your work Do you enjoy a fast-paced culture where your opinions are valued and respected Do you enjoy building partnerships to solve mutually beneficial challenges
Mitacs is a national not-for-profit that helps industry and non-profit partners solve strategic challenges by leveraging Canadas world-class post-secondary talent and a global network of industry academic and government partnerships. Through these collaborations Mitacs helps business and community partners succeed improves students on-the-job skills development and strengthens Canadas world-class innovation ecosystem. At Mitacs we strive to develop the next generation of innovators with vital research and business skills. In partnership with domestic and international companies governments and academia we support a new economy using Canadas most valuable resource its people.
To get a better understanding of Mitacs and read more about our values please visit ourwebsite.
Role Overview
As the Marketing Content Specialist you will play a key role in shaping how the organization communicates across digital channels. Reporting to the Marketing Manager and working in close collaboration with greater Communications & Public Affairs team youll be the driving force behind clear consistent and compelling content that champions Mitacs and supports strategic campaigns.
Youll collaborate with the Marketing Manager Analyst and Specialist to lead campaign content efforts and partner with Communications to ensure alignment on tone messaging positioning and audience engagement strategies across all public-facing platforms.
Key Responsibilities
Content Leadership & Strategy
- Own the end-to-end creation of two flagship newslettersIndustry (audience of 7000) and General/Public (audience of 68000)including content planning drafting editing and collaboration with internal stakeholders to ensure alignment with strategic goals and audience needs.
- Lead the development of digital content that supports organizational goals and maintains brand consistency across all marketing channels including email paid social media marketing collateral and the website.
- Develop and maintain key sections of the organizations web content ensuring messaging is current relevant and optimized for user experience and SEO.
- Collaborate closely with the Communications & Public Affairs team to align marketing content with overarching awareness goals brand positioning and core messaging.
- Co-create and uphold messaging frameworks that shape campaign narratives guide persona-specific targeting and establish a consistent content tone.
- Translate internal knowledge case studies and sector insights into compelling audience-appropriate content tailored for industry and stakeholder audiences.
Integrated Campaign Execution
- Collaborate with the Marketing Manager to develop campaign storylines that blend organizational priorities with the interests of key audiences particularly industry leaders professors and academic researchers.
- Create adapt and optimize content for multi-channel campaigns (landing pages one-pagers newsletters thought leadership and social).
- Ensure campaign assets (written and visual) consistently reflect the organizations value proposition and strategic priorities.
Web Content Optimization & SEO
- Partner with the Communications team to keep web content optimized on-message and accessible.
- Work with the Marketing Analyst to translate data insights and audience behavior into actionable content improvements.
- Maintain consistency in metadata headlines alt-text and calls-to-action across digital platforms.
Email & Automation Content
- Collaborate with the Marketing Specialist on the planning content creation and optimization of email workflows newsletters and nurture sequences.
- Align automation content with campaign narratives and long-term brand building objectives.
Brand Stewardship & Cross-Functional Collaboration
- Work closely across Communications and Public Affairs team to align marketing campaigns within broader awareness communications and strategy.
- Ensure that tone language and design across digital and print materials reflect brand values and editorial standards.
- Participate in editorial alignment meetings to ensure cohesion across PR internal comms and marketing content calendars.
Skills and Qualifications
- 5 years of experience in content writing digital marketing or brand communications.
- Exceptional writing editing and storytelling skills across digital and print mediums.
- Experience developing content that aligns with brand frameworks personas and campaign goals.
- Familiarity with CMS platforms (e.g. WordPress) marketing automation (e.g. HubSpot) and SEO tools (e.g. SEMrush GA4).
- Deep understanding of inclusive communication accessibility standards and organizational tone of voice.
- Ability to balance multiple priorities and collaborate effectively in cross-functional teams.
- Experience in B2B public affairs or mission-driven organizations is a strong asset.
- French an asset.
- Knowledge of written and spoken English is required in this role as you will interact with colleagues clients and stakeholders located across Canada
Hiring Range:
$64 640 - $76760
Hiring and Salary Range Transparency
Typically employees are hired transferred or promoted within the salary range specifically between the minimum and midpoint in the hiring range.
The salary range refers to the range of base salaries for a given position encompassing the minimum and maximum amounts. The midpoint of the range is positioned approximately halfway between the minimum and maximum indicating a fully qualified employee with comprehensive job knowledge and experience for the role.
Only in rare and exceptional circumstances where a candidate has the experience skills and expertise that far exceed those required for the position would we consider paying above the hiring range for this role.
Equity diversity and inclusion (EDI) and decolonization are core values at Mitacs:Equity Diversity and Inclusion - Mitacs. We believe a diverse workforce comprised of individuals with different ideas strengths interests and backgrounds (e.g. gender identities and expressions Indigeneity race abilities sexual orientation and other identities) are crucial to our success. We welcome everyone to apply and encourage you to connect with us if you require accommodations during the recruitment process.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
