Social Media Content Creation Specialist - Hybrid
Social Media Content Creation Specialist - Hybrid
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$ 55000 - 80000
1 Vacancy
Job Description
This is a Hybrid Role so all candidates must be local to Outward Hounds home office in Centennial CO
Produce thumb-stopping pet-centric content that converts awareness into retailer traffic and community advocacy across TikTok Instagram Reels and YouTube Shorts.
Work Performed:
The Social Media Content Creation Specialist isresponsible for creating managing and implementing social media strategies for an focus on building and engaging an audience creating content and measuring the success of campaigns across various social media platforms.
Roles and Responsibilities:
Ideate film and edit 35 short-form videos per week featuring our products and pet talent.
Own the content calendar including retailer-exclusive drops timed to in-store resets.
Track trends hashtags and audio memes; pitch reactive content within 24-hour windows.
Partner with influencers manage product seeding and amplify high-performing UGC.
Report reach engagement and traffic lifts; A/B test hooks captions and CTAs.
Develop curate and publish engaging content (text images videos etc.) across social media platforms like Facebook Instagram X TikTok and YouTube Shorts.
Respond to comments messages and other inquiries fostering community and building relationships with followers.
Run social media ad campaigns managing budgets and optimizing campaigns for maximum reach and engagement.
Keep abreast of social media trends best practices and platform updates to ensure content remains relevant and effective.
Knowledge Skills Abilities and Other:
Comfortable appearing on camera and handling pets of all sizes.
Strong understanding of FTC disclosure rules and brand safety.
Understanding the nuances and best practices of various platforms like X (Twitter) Facebook Instagram TikTok LinkedIn YouTube and others is crucial.
Proficiency in writing editing and producing engaging text photos and videos for social media
Skill in creating visually appealing and branded graphics and social media assets
Experience with tools like Adobe Photoshop Illustrator and Lightroom
Understanding target audience demographics interests and behaviors is essential for creating relevant content
Skilled at managing multiple social media campaigns and tasks efficiently
Ability to create compelling narratives and share Outward Hounds brand story through social media content
Skilled and effective communication both written and verbal
Ability to learn quickly and adapt to new platforms trends and algorithms
Working in a fast-paced ever-changing environment is crucial; skilled at priortiziation and adapting
Ability to collaborate and work effectively with other teams and stakeholders
Qualifications:
3 years creating social-first video content; expert in CapCut Premiere Rush or similar.
Minimum of Bachelors Degree in marketing public relations journalism or similar.
Portfolio or reel required with application.
Our Benefits (for full-time employees)
- Medical / Dental / Vision/Accident
- HSA
- 401K & 100% Employer Match (Fully vested after 1 year)
- Flexible Paid Time Off (includes vacation and sick time)
- Paid Family Leave
- Basic Term Life and AD&D (Employer Paid)
- Voluntary Term Life and AD&D
- Pet Insurance
- Tuition Reimbursement
- Annual Bonus Potential
Annual Salary Range: $55K - $80K DOE
We invite all candidates to apply!
Outward Hound is an Equal Opportunity Employer. We value diversity and we strive to create an inclusive and equitable environment for all our employees. We do not discriminate on the basis of race gender religion color national origin gender identity age marital status sexual orientation veteran status disability or any other protected status.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
