Outreach Marketing Leader

• Develop and implement a multi-channel outreach plan (email SMS social events) targeting potential members corporate partners and community influencers.
• Identify and cultivate partnerships with local businesses schools gyms and corporate offices to facilitate co-promotions and events.
• Coordinate events demos and Buddy Weekends to generate leads and deepen community engagement.

• Build and manage an aggressive lead pipeline integrating campaign-generated referral-based and community-sourced leads.
• Follow up promptly (within 10 minutes) on all inbound/outbound leadsvia phone email socialsto maximize conversions.

• Create collateral and content for promotions partnerships and social media outreach.
• Craft and deploy email and SMS campaigns coordinate with external agencies/designers to ensure brand alignment.
• Create collateral and content for promotions partnerships and social media outreach.
• Create and post engaging social content including reels daily stories and regular feed posts.
• Use relevant hashtags and trends to increase visibility and engagement.
• Actively monitor and respond to comments/messages to maintain high engagement and community connection.
• Manage all social media platforms including Meta (Facebook/Instagram) Google Yelp LinkedIn TikTok YouTube Threads and Nextdoor for positive engagement and growth.

• Track performance against KPIs (partnerships formed leads generated social medial engagements and growth positive reviews events run sign-ups).
• Provide weekly and monthly reports; optimize strategies based on real-time performance metrics.

• Build and nurture relationships with community leaders vendors and brand ambassadors.
• Represent brands at local networking events and proactively source sponsorship/collab opportunities.

• 3 years in outreach field marketing community engagement or partnership development
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple initiatives
• Proficiency with CRM tools email & Texting marketing platforms (e.g. HubSpot Mailchimp) and Canva
• Self-motivated energetic and results-driven a must
• Must be able to work weekends

• Benefits: Medical PTO fitness classes
• Career development opportunities across two growing fitness brands

Jobs That Make a Real Difference

About Us

Orangetheory is a science-based full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class led by a highly trained and certified coach members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone your body burns additional calories as you recover over the next 24 hours.

Our Philosophy

For us physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact our brand purpose is tohelp people live longer more vibrant lives. When we help our members to put in the work at our studios they will experience benefits in their day-to-day. They will be physically stronger but beyond that they will notice improvements to their mood cognition sleep and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease chronic illness depression and even heartbreak and the loss of loved ones. Theyll simply have the energy to play with their grandchildren run a 5K or go hiking. When we can help our members to take care of their body and mind amazing things can happen.More Orangetheory More LIFE.

Diversity Equity and Inclusion

Orangetheory is committed to encouraging facilitating and upholding an environment centered on diversity equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing valuing and empowering every employee inspiring a diverse franchise network and uplifting the members and communities we serve. Click here to see more about Diversity Equity and Inclusion at Orangetheory.

_{Acknowledgement *}

_{I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory Fitness franchisee not the franchisor OTF Franchisor LLC or any of its affiliates (OTFF). With respect to any position with a franchisee I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee who is solely responsible for all employment related matters in their studio. This means among other things that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment including hiring firing discipline supervision staffing and scheduling. OTFF will not receive a copy of my application will have no control over whether I receive an interview and/or am ultimately hired does not control and is not responsible for the employment policies and practices of independent franchisees and does not employ independent franchisees employees. If I am hired to work at an independent franchisees studio the independent franchisee and not OTFF will be my employer. By submitting my application and resume I am confirming that I am agreeing and consenting to the foregoing.}

_{Orangetheory values your privacy so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application that information will be submitted directly to the independent franchisee who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information please refer to that franchisees privacy policy or contact them directly. For all other information about how the franchisor OTF Franchisor LLC or any of its affiliates (OTFF) may collect and process personal information please}