Creative Copywriter (CHI or NYC Preferred)
Creative Copywriter (CHI or NYC Preferred)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Copywriter is a unique role that will span across multiple disciplines in the marketing department. First and foremost this person is a skilled writer in all forms of brand messaging from headlines to blog articles product descriptions to social copy emails to video scripts and beyond. Only very strong writers should apply for this role.
Beyond the writing skills were looking for a highly intelligent critical thinker with the curiosity and desire to work cross-functionally. The Copywriter will be asked to utilize a range of skills transitioning frequently between projects that require strategic creative and analytical approaches.
This role is an opportunity to be a key player on a badass brand marketing team comprised of experts in their respective fields.
Brand Voice & Messaging:
- Learn manifest and extend both the Ritual and Seedlip brand voices across all forms of communication
- Adapt between distinctly different brand tones (Ritual: straightforward with swagger; Seedlip: elevated and whimsical)
- Partner with Graphic Designers to form an ad agency style creative team
- Contribute to the development and maintenance of brand copy bibles and guidelines for both brands
Multi-Channel Copy Creation:
- Write effectively across a variety of media types owned and paid including email social blog out-of-home digital display video native e-commerce and packaging copy
- Create educational content that explains non-alcoholic spirits as an emerging category including product benefits usage occasions and reasons to choose alcohol alternatives
- Support packaging initiatives including back label copy and product descriptions
- Assist with event-related copy such as invitation copy and promotional materials
Audience-Specific Writing:
- Write for both B2B trade audiences (distributors liquor store owners bartenders) and B2C consumers adjusting tone and messaging appropriately for each audience
- Know the Ritual customer profile inside and out and ensure communication reaches high priority audiences at all stages of the customer journey
- Go from a brief with objectives messaging priorities and deliverables to a final product that accomplishes business goals
Campaign & Project Support:
- Support major seasonal campaigns particularly Dry January initiatives (our biggest moment of the year)
- Provide copy support for new product launches and contribute to campaign development
- Have a strong command of spelling and grammar with the ability to proofread and edit brand communications before delivery
- Flex as needed into other marketing projects with an openness to learn and adapt to the departments needs
Qualifications :
Writing Excellence:
- 5 years of relevant copywriting experience
- Bachelors degree required
- Strong portfolio demonstrating versatility across different formats and audiences
- Exceptional command of spelling grammar and brand voice adaptation
- Ability to write educational/explanatory content for emerging product categories
Industry Experience:
- CPG and/or beverage industry experience strongly preferred particularly spirits or alcoholic beverage brands
- Experience writing for regulated industries and understanding legal/compliance constraints on marketing copy
- Advertising or marketing agency experience preferred
Technical & Collaboration Skills:
- Proficiency in Microsoft Office Dropbox Slack and Asana project management platform
- Willingness to learn new technologies and adapt to different workflows
- Strong time management skills and ability to handle multiple projects simultaneously
- Independent and self-motivated work style with high attention to detail
Communication & Adaptability:
- Ability to write for both B2B trade and B2C consumer audiences
- Flexibility to adapt writing style across different brand voices and tones
- Strong listening and workplace communication skills
- Ability to deliver clear and consistent communication to team members
Working Structure
- Work closely with creative team including 3 art directors/designers and the Creative Director
- Use Asana for project management and workflow coordination
- Collaborate across the 70-person Non-Alcoholic Beverages division
- Handle projects ranging from quick social captions to major campaign development
Additional Information :
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
