Demand Generation Manager
Demand Generation Manager
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Job Description
Were looking for a data-driven hands-on Demand Generation Manager to build and own scalable programs that fuel pipeline growth and revenue. In this role youll lead the strategy execution and optimization of multi-channel campaignsincluding paid media SEO content email events and ABMwith a sharp focus on generating qualified leads and accelerating conversion.
This is a builder role for someone who thrives in fast-moving environments loves experimentation and knows how to turn data into actionable programs that scale. Youll have the opportunity to shape the demand generation function from the ground up building repeatable measurable systems that power our go-to-market engine.
YOUR LIFE AT HAKU
Our state-of-the-art stunning office overlooking Biscayne Bay in Miami are home to a diverse thoughtful and dynamic group of passionate professionals. We love solving challenges fostering strong relationships with our customers creating innovative technology and winning together as a team - we think youll love it too.
We offer compensation packages that consist of competitive salaries and benefits. As a Team Member Youll Be Eligible To Benefit From:
Flexible PTO paid holidays
Top-quality benefits package (Health Dental Vision STD LTD and Life Insurance)
401k with employer matching (after 90 days)
Parental Leave: paid parental leave for birthing and non-birthing parents (after 1 year)
Professional Development Reimbursement (after 6 months)
Monthly credit towards wellness activities (gym meal plans mental health costs)
Free access to wellness subscriptions mental health and financial planning platforms
Discounted rates for pet insurance and voluntary life insurance and exclusive employee discounts through Perkspot
Company-paid parking in the heart of Brickell
State-of-the-art Apple computer and accessories
Wellness activities happy hours and company-wide fun events
Top-of-the-line office facilities including an on-site gym and wellness center fully stocked kitchen and more
WHO YOU ARE
3-5 years of experience in demand generation growth marketing or digital marketing in a B2B SaaS environment.
Proficiency in HubSpot is requiredyou know how to build workflows manage lead scoring and track campaign performance.
Hands-on experience running paid media campaigns (LinkedIn Ads Google Ads etc.).
Strong understanding of SEO best practices and website optimization.
Experience planning and executing marketing events (virtual and in-person).
Highly analytical systems-oriented and skilled at turning data into insights and scalable programs.
Familiarity with lead enrichment tools data segmentation and building nurture models.
Experience or strong interest in leveraging AI to optimize marketing performance
Strong communicator collaborator and operator with a builders mindsetcomfortable owning and evolving programs in a fast-paced startup environment.
WHAT YOULL DO
Develop and run integrated demand generation campaigns across paid and owned channels.
Manage and optimize HubSpot for lead nurturing segmentation and campaign tracking.
Improve SEO performance through content strategy on-page optimization and technical SEO best practices.
Make strategic updates to the website to improve conversion rates and user experience.
Plan and execute event marketing initiatives from webinars to in-person conferences ensuring they contribute to pipeline goals.
Work closely with sales to align marketing programs with revenue goals.
Analyze campaign performance report on key metrics and continuously refine tactics.
Leverage data enrichment segmentation and AI-powered tools to improve targeting personalization and campaign efficiency.
Stay curious and experimental: explore emerging channels technologies and growth opportunities.
MORE ABOUT HAKU
haku is a state-of-the-art technology platform that powers world-renowned events. Our SaaS product equips event organizers of all sizes with an impactful business platform that enables them to plan organize promote and execute their events. The bulk of our customers make up the enterprise tier of our market and include organizations like the Marine Corps Marathon runDisney The Philadelphia Eagles the Bank of America Chicago Marathon the Big Sur Marathon NYRR Lexus Corporate Run and many more.
Were proud to be a minority owned-business and equal opportunity employer. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. Our vision as an employer is to establish a work environment where everyone is welcomed and anyone has the right to succeed
For more information about our company please visit our website at Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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