Director of B2B Marketing
Director of B2B Marketing
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$ 159500 - 257000
1 Vacancy
Job Description
Chamberlain Group is a global leader in access solutions with top brands such asLiftMasterand Chamberlainfound in millions of homes businesses and communities worldwide.
ecosystem.
This role is within CGs Marketing function. A successful incumbent is expected to (i) be a world-class B2B marketer with a proven playbook for acquiring engaging and retaining customers to drive both revenue and LTV; (ii) develop and drive a multi-year transformational marketing strategy and guide the execution to achieve business goals; Oversee quarterly and annual strategic planning for B2B marketing ensuring effective prioritization reporting and analytics and resource management / budgeting and (iii) drive top of the funnel and conversion of revenue pipeline of highly qualified leads and drive greater share of wallet that can effectively support the growth objectives for the company and (iv) grow share in and through distribution and dealer channel programs. Education requirements include: BS/BA degree in Marketing Communications or related field; Experience requirements include: 10 years of experience with some in a SaaS business selling enterprise solutions; experience leading a performance marketing team in a subscription-based (or recurring transactional) business.
Job Responsibilities:
Develop and drive a multi-year transformational marketing strategy and guide the execution to achieve business goals; Oversee quarterly and annual strategic planning for B2B marketing ensuring effective prioritization reporting and analytics and resource management / budgeting
Define key customer segments and the ideal customer profile that offers appropriate scale profitable growth and the highest Long-Term-Value
Establish and maintain a pipeline of highly qualified leads and drive greater share of wallet and recurring revenue that can effectively support the growth objectives for the company
Grow share in distribution and dealer/installer channels through effective marketing programs
Contributes and/or leads cross functional working groups to create implement and assess account-based marketing tactics to attract identified key accounts successfully and effectively
Design and deploy integrated programs using the full range of marketing channels including paid media web/digital social media referral marketing account-based marketing and PR
Develop and manage a performance dashboard with a wide range of campaign measures including revenue CPL CPA and overall ROI
Retain mentor and build a world-class B2B marketing team capable of supporting the transformation of the business; identify and recruit top talent and drive strong performance by leading and developing the team
Direct prioritization and allocation of resources and budgets for all B2B marketing initiatives
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Groups reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.
Motivate and lead a high performance team by attracting developing engaging and retaining team members
Drive the performance management and compensation processes by communicating job expectations monitoring and evaluating performance providing feedback and facilitating employee development per the companys policies
Maintain transparent communication by appropriately communicating organization information to team through department meetings one-on-one meetings appropriate email IM and regular interpersonal communications
Lead and motivate individuals and teams to create a workplace culture that is consistent with the CGI mission vision and values.
Requirements:
BS/BA degree in Marketing Communications or related field; Masters or MBA preferred
10 years of experience with some in a SaaS business selling enterprise solutions; ideally experience leading aperformance marketing team in a subscription-based (or recurring transactional) marketing-driven business. Experience managing vendor and agencies and/or internal creative teams.
Performance Marketing ensure the effective utilization of marketing resources by demonstrating qualitative and quantitative ROIB2B Marketing Lead gen and nurture content collateral events SEO/SEM display sales enablement
Customer Journey Mappingdevelop segment level personas and messaging for a complex buyers journey Digital Marketing Skilled at leveraging the full complement of digital marketing tools
Channel MarketingDeep experience in developing sound channel marketing strategies selling to and through a complex channel ecosystem Innovation Proven experience launching new products into new channels and markets
Capability-Building Success building functional capabilities and training others
Technology Sales Force Marketing Cloud Pardot ABM platforms Google Analytics CDP experience
Agency - Experience managing vendor and agencies and/or internal creative teams
Demonstrated ability as a B2B marketer with a proven playbook for acquiring engaging and retaining customers through direct marketing channels to build a customer base and drive revenue and LTV
Quantitative mindset coupled with a creative flair and an ability to think outside the box.
Ability to travel up to 25% of the time mainly in North America
#LI- Hybrid Oak Brook IL
#LI-MD1
The payrange for this position is $159500.00 - $257000.00; base payoffered may vary depending on a number of factors including but not limited to the position offered location education training and/or addition to base pay also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .
NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.
Required Experience:
Director
Employment Type
Full-Time
