Senior Manager of Lifecycle Marketing
Senior Manager of Lifecycle Marketing
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Job Description
TruGreen accepts applications on an ongoing basis.
Job Description
Position Overview
The Senior Manager of Lifecycle Marketing leads the strategy and execution of multi-channel campaigns that engage customers across the full journeyfrom acquisition to retention and re-engagement. This role partners cross-functionally to deliver personalized data-driven communications and is accountable for key performance metrics including conversion engagement churn and customer lifetime value. The ideal candidate brings a mix of strategic vision operational excellence and hands-on experience with automation complex journey building and team leadership in fast-paced customer-focused environments.
Responsibilities
Manage the strategy and execution of Lifecycle communications to our potential current and lost customers driving customer retention up.
Lead and develop a team of lifecycle marketers providing guidance feedback and professional development.
Collaborate with senior leadership and cross-functional stakeholders to ensure lifecycle marketing aligns with business priorities and brand strategy.
Work with other teams to manage online reputation including trend monitoring review response and escalation of emerging brand threats.
Oversee the planning and implementation of omnichannel CRM campaigns including but not limited to onboarding win-back loyalty and re-engagement programs.
Use data and MarTech stack to create personalized customer experiences that drive action and retention.
Improve retention year over year using data to inform strategic changes and decisions.
Develop continuous testing plans to improve conversion and retention including creative and strategic testing plans.
Collaborate with CRM Operations team to identify points of drop-off and improve customer response rate and conversion.
Monitor deliverability performance and health of the customer file.
Stay current on best practices technologies and industry trends in lifecycle marketing and CRM.
Competencies
Customer Focus Building strong customer relationships and delivering customer-centric solutions while collaborating cross-functionally.
Communicates Effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Action Oriented Taking on new opportunities and tough challenges with a sense of urgency high energy and enthusiasm.
Education and Experience Requirements
Bachelors Degree in a marketing communications or business field
7 years of experience in marketing / Public Relations or an equivalent combination of education and experience
Knowledge Skills and Abilities
Proven success in building and executing complex omnichannel lifecycle campaigns at scale.
Strong understanding of customer segmentation behavior-based targeting and personalization tactics.
Hands-on experience with major CRM and ESP platforms (e.g. Dynamics Movable Ink etc.)
Exceptional project management and communication skills with the ability to influence cross-functional teams.
Analytical mindset; comfortable interpreting data and using it to drive strategy.
Experience in a high-growth direct-to-consumer or subscription-based business is a plus.
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit stand and walk
Use hands and arms to handle feel or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 25 lbs
Stoop kneel crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level
Low to moderate
Adverse Conditions
Minimal
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.
Ability to speak read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills dedication and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment we aim to leverage the unique experiences of veterans creating a richer more dynamic workplace.
Pay Ranges
$114013.00 - $190020.00This range is based on the qualifications necessary for the position including experience training and other considerations permitted by that may be used when making an offer may include a candidates skills experience and geographic location the expected quality and quantity of work and internal pay alignment as needed. Most candidates will start in the bottom half of the pay upper end of the range will generally be reserved for candidates with extensive employees pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation we offer benefits including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more please visitEEOC/EEO TruGreen ().
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership we collect personal information about you potentially including personal identifiers contact information protected classifications pre-hire information professional or employment-related information education history and/or medical information for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records) pre-employment drug testing and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TruGreen performs pre-employment testing.
To view our disclaimer Experience:
Senior Manager
Employment Type
Full-Time
Key Skills
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