Product Marketing Manager â Software, Services & Lifecycle
Product Marketing Manager â Software, Services & Lifecycle
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Job Description
The Control4 Product Marketing Manager will support the growing portfolio of software releases connected services and customer lifecycle campaigns by executing go-to-market strategies and developing content that drives engagement and adoption. This person will work cross-functionally across Product Education Sales Support and Creative to bring new experiences to market and support long-term customer value. The ideal candidate has experience supporting SaaS or software launches and understands how to drive end user lifecycle engagement from onboarding to renewal to maximize product adoption satisfaction and renewal. This is a unique opportunity to help shape how we market and support connected experiences across the Control4 brand.
JOB DUTIES:
- Support go-to-market strategy and execution for Control4 software and services including planning messaging positioning and asset development
- Develop marketing materials for both integrators and end users that drive awareness adoption and understanding across multiple channels
- Support end-user lifecycle campaign planning and execution from onboarding through renewal and win back
- Track and report on campaign and asset performance surfacing insights that inform optimization and future planning
- Collaborate across functions and stakeholders to ensure initiatives meet expectations timelines are clear and messaging is consistent - supporting internal enablement as needed
YOU MUST HAVE:
- 2 years experiencein product marketing lifecycle marketing or related roles
- Demonstrated success in launching or supporting go-to-market for software apps or connected services
- Experience partnering across functions and levels of the business including working closely with creative marketing teams
- Excellent communication collaboration project management and organizational skills
- Proven ability to meet tight deadlines to be a problem solver and to juggle numerous projects simultaneously
- Proficient in Excel Word and PowerPoint. Undergraduate degree or technical discipline
WE VALUE:
- Curiosity initiative and a willingness to dive in and figure things out
- Clear thoughtful communication across technical and non-technical audiences
- The ability to simplify complex topics and turn them into actionable marketing
- Collaborative team-oriented energy with a strong sense of ownership
- Strong follow-though and the ability to drive projects to completion
- Experience with lifecycle tools (Braze Iterable etc.) or in the connected device space (a plus but not required)
Required Experience:
Manager
Employment Type
Full-Time
