Head of Social, PR & Talent (9 month FTC)

THE BRAND

At ASOS our 3000 ASOSers are immersed in the creative worlds live on their mobiles and have a truly entrepreneurial attitude. As a company were not trying to mimic or profit from youth culture -we are part of that youth culture. Theres nothing that excites us more than finding talent fuelling it and then letting it fly. Whether its developing the careers of our staff or investing in a new tech platform we love knowing that we truly keep fashion moving forward. Ultimately we get excited by interesting individuals and we want to feed this individuality empowering our people and customers to look feel and be their best so they can achieve amazing things.

Were on a mission to increase brand heat establishing ASOS as the fashion destination. Social media isnt something we just do. Its at the very centre of all our marketing activity and our product design. Were a highly ambitious energetic and results driven team with a very clear goal.

This is a high-impact leadership role that will shape how ASOS shows up in the world from always-on social to cultural moments talent partnerships and media coverage. Youll drive fame for ASOS through innovative communications strategies setting the direction for how we engage with millions of customers and communities globally.

THE ROLE

Were looking for a bold forward-thinking leader at the forefront of social PR and influencer marketing. Youll bring a fresh and original approach elevating traditional programming with cutting-edge ideas and strategic thinking.

Youll be responsible for inspiring connections between the ASOS brand and our audience through cultural relevance smart storytelling and standout activations. Youll lead a global team and budget collaborate cross-functionally and run a world-class communications function at pace and scale.

You will need to be commercially orientated and have a proven track record of clearly demonstrating social impact on business objectives as well as proven experience with running a global communications model at an e-commerce/ fashion brand.

What youll be doing

• Strategic Leadership:
  • Develop and lead a cohesive brand communications strategy across Social Media PR and Influencer Marketing aligned to broader business and brand goals as set in collaboration with the Global Head of Brand.
  • Mentor and lead your teams to conceptualise and execute impactful consumer-facing activations that inspire connections and engagement between our brand and our target audience.
  • Stay up-to-date with social PR and influencer marketing trends and develop innovative strategies to position our brand as a leader in the industry with responsibility of communicating to your team and wider business.
• Team Management:
  • Inspire and manage a large multidisciplinary team across social PR and talent/influencer marketing ensuring creative excellence operational efficiency and professional development.
• Brand Fame & Cultural Impact:
  • Drive culturally resonant campaigns and stories that build fame and relevance for ASOS ensuring were part of the conversation where it matters most.
• Social Media/ Content Strategy and Content Output:
  • Lead the evolution of ASOSs organic social strategy across platforms building engaging brand-building content that connects with our core Gen Z and Millennial audiences.
  • Whilst not responsible for the management of paid social you should champion and guide best practise across the content/ creative run across the channels and consider how both organic and paid compliment each other in any campaigns.
• Influencer & Talent Strategy:
  • Oversee influencer and talent partnerships (including VIP) across campaigns and our ambassador programme from strategy through execution ensuring ASOS works with the right people in the right way to amplify brand storytelling.
• PR & Media Relations:
  • Lead our PR function to secure high-impact media coverage manage reputational narratives and build strong relationships with key editors and journalists to extend the reach of the ASOS brand.
• Cross-Functional Collaboration:
  • Partner closely with Brand Creative Product Customer and Commercial teams to ensure consistency and impact across every brand touchpoint including the localised outputs.
  • Be the key point person on all social PR and talent marketing representing Brand at a senior level within the business.
  • Manage and work with agency partners to create an agile operating model and leverage their experience and expertise to push in-house boundaries. Responsibility for any new supplier sourcing/ onboarding
• Measurement & Optimisation:
  • Establish KPIs across all communications channels using data to refine strategies report impact and inform future planning.
  • Clearly communicate performance goals and results with multiple senior stakeholders.
  • Work with the centralised analytics team to measure and report on the wider business impact ie. Sales/traffic/new customers via MMM and others methods
• Operational Management:
  • Manage budgets targets and campaign execution to hit internal customer category and brand goals e.g. increased SOV
  • Ensure all partnerships adheres to legal and ethical guidelines
  • Responsible for upholding any internal / external policies that are part of social PR and influencer marketings remit ie. Music licensing ASA guidelines etc.

Qualifications :

Youre an experienced Brand Communications leader with deep expertise in fashion and/or retail and youre fluent in the dynamics of youth culture social platforms and digital storytelling. You thrive in fast-paced environments and bring a confident agile mindset to everything you do.

• 10 years of experience either in-house or agency-side managing large-scale brand communications across global markets preferably in e-commerce/fashion
• Strong relationships with fashion media talent agents and social platforms
• Demonstrated success in leading influencer and social strategies that drive brand relevance and business results. Confident in managing VIP talent and agency relationships.
• A background in event strategy and execution.
• Enjoys a fast-paced environment constant change and being comfortable dealing with ambiguity. This is crucial in a high-growth environment which continuously redefines itself.
• Deep knowledge of all major social platforms (Instagram TikTok YouTube Snapchat etc.).
• Proven crisis communications skills and risk management judgment.
• A proactive enthusiastic and strategic mindset - with the ability to make smart decisions in evolving situations.
• Deep knowledge of all major social platforms (Instagram TikTok YouTube Snapchat etc.).

Additional Information :

BeneFITS 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits 

Remote Work :

No

Employment Type :

Full-time