Senior Manager Marketing
Senior Manager Marketing
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Job Description
Job Description
Senior Manager Marketing
The Senior Manager Marketing will lead the marketing strategies for our cardiovascular (CV) portfolio. This position involves developing and executing comprehensive marketing plans for selected assets in the CV portfolio that align with corporate goals and address the needs of healthcare professionals and patients. This role will report into the Associate Director and will be based out of Mumbai.
Key Responsibilities:
Brand Planning:
- Identify and develop pre-launch strategies marketing plans and growth levers
- Develop and implement strategic marketing plans and Campaigns for select CV products ensuring alignment with corporate objectives and market demands
- Conduct market research and competitive analysis to identify trends opportunities and insights that inform marketing strategies
- Support Clearsight modelling and market share analysis and devise strategies to increase brand share
- Conceptualize and design marketing content E.g. Detail aid LBL Lama speaker decks campaign visuals etc.
- Work alongside cross-functional teams including sales medical affairs and regulatory teams to ensure cohesive execution of marketing and pre-launch strategies
- Conceptualization planning and nation-wide implementation of novel marketing engagements in line with business needs. E.g. innovative HCP education Media Patient awareness Disease awareness etc.
Marketing Execution:
- Support Monthly Business Reviews for assigned zone cross functionally which includes data analysis Account level analysis Market share analysis Prescriber analysis etc.
- Manage HCOs including negotiation documentation post event closure etc.
- Manage ISPs end to end including selection of international expert logistics conducting nationwide tours post event closure etc.
Job Requirements:
- Individuals with strong background in marketing (cardiology/critical care/rare diseases preferred)/ experience leading marketing for multimillion brands / management consulting experience / experience leading pan-India sales for multimillion brand (either is mandatory)
- Excellent organizational and project management skills
- Outstanding written and verbal communication skills
- Strong critical thinking and problem-solving skills
- Demonstrates behaviour consistent with high integrity and strong values
- Experience with launching new products is preferred
- Education: Masters or higher (Business and / or Policy preferred)
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
HybridShift:
Valid Driving License:
Hazardous Material(s):
Required Skills:
Preferred Skills:
Job Posting End Date:
06/27/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Senior Manager
Employment Type
Full-Time
