1. Support end to end execution on campaigns on inhouse paytm ad properties - scratchcards and lucky wheel properties - execute operational processes from campaign creation to activation.
2. Co-ordinate with internal teams to manage all campaign creation steps up to campaign testing and go live. Ensure on-time and accurate campaign execution as per plan.
3. Monitor campaign health flag issues proactively and participate in post-campaign analysis. Troubleshoot with cross-functional stakeholders in case of any campaign related issues.
4. Data reporting - maintain day on day campaign performance reports and funnel metrics
5. Optimize given campaigns across brands and ad properties for revenue growth.
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