Factory Town - Marketing Campaign & Sales Manager

Job Summary:

WHO ARE YOU

Do you enjoy dance music Do you excel at the event marketing and strategy Then youre in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the marketing space. Is this you Read on

WHO ARE WE

Insomniac produces some of the most innovative immersive music festivals and events in the world. Enhanced by state-of-the-art lighting pyrotechnics and sound design large-scale art installations theatrical performers and next generation special effects our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10000 concerts club nights and festivals for seven million attendees annually across the globe. Since its inception Insomniacs events have taken place in 13 countries across five continents. The companys premiere annual event Electric Daisy Carnival Las Vegas is the worlds largest dance music festival and attracts more than 525000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

The Marketing Campaign & Sales Manager will be responsible for leading and executing content distribution strategies across new media platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Director of Brand Strategy.

RESPONSIBILITIES

• Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
• Oversee and manage day-to-day marketing plan implementation and budgets
• Management of venue rental marketing and sales
• Analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
• Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
• Drive integration of our paid marketing and social media strategies
• Assess program effectiveness in collaboration with analytics team setting KPIs overall measurement of result and streamline communication
• Maintain and build relationships with outside media vendors partners and shareholders to accomplish daily objectives
• Drive promotional opportunities including contests and sweepstakes national programs and sponsorships
• Research understand measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
• Ensure all asset requests are completed timely to keep campaigns on schedule
• Provide valuable insight development and implementation in continuous process improvement initiatives
• Maintain an understanding of and execute against music entertainment and other industry trends
• Manage full employee lifecycles (recruiting hiring onboarding training performance management) for members on the team directly and partnering teams
• Other special projects and tasks as assigned as needed
• Some travel may be required (economy)

QUALIFICATIONS

• Bachelors Degree in Marketing or related field
• 5 years experience in entertainment marketing or event production background preferred
• Strong multi-channel marketing experience including social/digital media
• Successful management of multiple clients teams and budgets
• Solid knowledge of online marketing tools and best practices
• Demonstrable experience with SEO/SEM Google Analytics Meta Analytics and CRM software
• Experience running reports and exporting data from Google Analytics email service providers CRM and other platforms
• Strong understanding of social media platforms trends and measurement approaches
• Knowledge of digital media planning buying and optimization
• Familiarity with maintaining managing and optimizing paid marketing campaigns
• Strong to expert understanding of CRM acquisition strategies and loyalty programs

WORK ENVIRONMENT

• Must be able to tolerate loud noise levels and busy environments while working on various site locations
• Must be willing to travel to work and travel to events during holidays evening and weekend hours as required to meet deadlines and work events

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves contribute fully and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over) ancestry color religious creed (including religious dress and grooming practices) family and medical care leave or the denial of family and medical care leave mental or physical disability (including HIV and AIDS) marital status domestic partner status medical condition (including cancer and genetic characteristics) genetic information military and veteran status political affiliation national origin (including language use restrictions) citizenship race sex (including pregnancy childbirth breastfeeding and medical conditions related to pregnancy childbirth or breastfeeding) gender gender identity and gender expression sexual orientation intersectionality or any other basis protected by applicable federal state or local law rule ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so including reasonable accommodations related to pregnancy in accordance with applicable local state and / or federal law. As part of its commitment to make reasonable accommodations Insomniac also wishes to participate in a timely good faith interactive process with a disabled applicant to determine effective reasonable accommodations if any which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

Salary Range: $80000.00 - $90.000.00 USD

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available including promotion from within employee referrals outside advertising employment agencies internet recruiting job fairs college recruiting and search firms.