Media Executive (Sr) - Wmbf

Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMBF:

WMBF is the NBC Network affiliate for the Grand Strand and Pee Dee regions of South Carolina and parts of North Carolina. This Gray Media-owned property was launched in 2008 in Myrtle Beach SC and was built as a state-of-the-art HD broadcast facility. We broadcast over 39 hours of live local news and weather NBC network programming. We offer additional programming via digital broadcast networks like Bounce TV Telemundo and have just added the Palmetto Sports Network! We use digital media platforms to deliver Live Local news coverage across the Myrtle Beach-Florence market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches more than a hundred golf courses amusement parks and mild weather. It is a pleasure to work in a city where so many

Job Summary/Description:

WMBF-TV the NBC affiliate in sunny Myrtle Beach SC is seeking a self-motivated Senior Media Executive to join our winning sales team and drive revenue in our market. This position will be responsible for growing existing regional agency accounts for WMBF News and our full suite of digital media products. The ideal candidate should have prior experience working with or inside advertising agencies.

Duties/Responsibilities include but are not limited to:

Service existing agency accounts and create sales opportunities specific to each client.
Assist the sales manager in growing agency TV and Digital revenue share.
Grow & retain agency accounts by understanding client KPIs.
Assist in the production of the clients needs and act as a liaison with all departments.
Research strategies and rating projections to utilize in client avails and proposals effectively.
Accurately forecast agency account revenue weekly.
Process all functions of broadcast accounts including electronic order entry makegoods etc.
Create a strategic business plan with the manager to meet and exceed all agency revenue goals and targets on a monthly quarterly and annual basis.

Qualifications/Requirements:

* Prior media sales or advertising agency experience is required.
* A bachelors degree in business marketing advertising or a related field is preferred
* Wide Orbit and MS Office applications experience is required.
* Knowledge of general marketing practices and exceptional written communication skills.
* Negotiation skills are required.
* Attention to detail willingness to learn new skills and software.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.