Social Media Manager
Social Media Manager
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Job Description
JobTitle: Social Media Manager
Location: Gurgaon (On-site)
Job: Full Time
About Fitty:
Fitty is a new-age wellness brand from Fitelo a trusted name in Indian health and wellness. We re here to support ambitious young Indians with premium natural and convenient weight loss solutions designed for modern busy lifestyles. Focused on aesthetic goals Fitty blends effectiveness with ease all while staying authentic reliable and digitally connected to our community.
About the Role:
We are looking for a Social Media Manager who lives and breathes content. You ll be responsible for managing the entire social media presence of Fitty from strategy to execution. You ll be leading the content calendar creating engaging stories scripting compelling narratives and building a community that resonates with our brand voice and values.
Specifically this role will involve:
- Own and manage Fitty s social media platforms (primarily Instagram along with Facebook YouTube LinkedIn etc.)
- Develop and execute monthly content calendars aligned with marketing goals and brand tone
- Write creative high-performing scripts for reels videos and posts
- Collaborate with graphic designers video editors and writers to bring content ideas to life
- Monitor performance metrics analyze engagement trends and optimize content accordingly
- Stay updated with social trends audio reels formats and algorithm updates to keep content fresh and relevant
- Engage with the community respond to comments DMs and build a loyal follower base
Ideal candidate will have:
- 3 years of hands-on experience managing social media for D2C or consumer brands preferably in the health/wellness/lifestyle space
- Strong understanding of content creation from ideation to publishing and performance tracking
- Experience in writing scripts for short-form video content (Instagram Reels YouTube Shorts etc.)
- Ability to think creatively and strategically while also executing quickly
- Familiarity with tools like Canva Meta Business Suite and basic social media analytics
- Excellent communication skills and an eye for design and storytelling
Qualifications:
- Bachelor s degree in Marketing Mass Communication Journalism or a related field
Employment Type
Full Time
