eCommerce Go-To-Market Leader
eCommerce Go-To-Market Leader
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Salary Not Disclosed
1 Vacancy
Job Description
You will lead the development and execution of our go-to-market plan for the eCommerce segment with a focus on:
- Crafting bundled or tailored offerings using Gcores edge cloud and AI services.
- Driving pipeline and revenue through a hybrid product-led and outbound motion.
- Creating high-quality feedback loops between customers sales product and marketing.
Youll act as the central connector across teams owning how we position market and sell to eCommerce players particularly across SMB and mid-market companies in Europe and the Americas.
Your Responsibilities:
Segment Strategy & Market Fit
- Lead eCommerce segmentation and persona definition (e.g. B2C DTC omnichannel marketplaces).
- Uncover commercial opportunities through market customer and competitor insights.
- Guide solution packaging and pricing strategies tailored to eCommerce segment needs.
Positioning Messaging & Content Leadership
- Develop differentiated value-driven messaging that resonates with eCommerce stakeholders.
- Own or co-create key marketing and enablement assets: landing pages playbooks use cases battle cards sales decks.
- Align narrative across product marketing sales and lifecycle campaigns.
Campaign Execution & Demand Generation
- Launch targeted outbound campaigns through email LinkedIn and partner channels.
- Partner with marketing to optimize PLG onboarding and conversion experiences for eCommerce users.
- Monitor pipeline quality and campaign performance metrics to drive continuous improvements.
Sales & Product Collaboration
- Enable sales with tailored playbooks objection-handling scripts and training sessions.
- Participate in high-impact sales conversations to frame the value story effectively.
- Act as the GTM voice of the customer in product roadmap conversations and feedback loops.
Qualifications :
We Expect You to Have:
- 3 years as a founder early-stage operator or GTM lead at a B2B SaaS or infrastructure company.
- Demonstrated experience selling to eCommerce retail or marketplace companies such as providing services in logistics tech checkout personalization storefront optimization or similar.
- Strong understanding of the eCommerce customer journey growth metrics and technical stack needs.
- Proven ability to define and execute full-cycle GTM strategies across multiple functions.
- Fluent in digital and outbound marketing channels (email paid media SEO social).
- Comfortable generating your own pipeline via cold outreach and experimentation.
- Analytical thinker who can evaluate funnel performance and derive actionable insights.
- Excellent communicator persuasive and clear in written verbal and visual formats.
- Collaborative by nature proactive by instinct and energized by ambiguity and impact.
Why Join Us
- Play a pivotal role in defining how we serve the eCommerce industry at a global scale.
- Influence the GTM strategy of a high-growth company with a strong technical platform.
- Work cross-functionally with seasoned leaders in product marketing and sales.
- Join a culture that values ownership experimentation and results not red tape.
Additional Information :
What We Offer:
We value our employees and offer a benefits package designed to support your health well-being and professional growth throughout your journey at Gcore:
- Competitive salary
- Flexible working hours
- Remote hybrid or office work options depending on your role
- Work from anywhere in the world for up to 45 days per year
- Private medical insurance for you and your family*
- 5 additional vacation days*
- Additional fully paid sick leave days*
- Allowance for significant life events and birthdays
- Language classes
- Modern office space with free snacks drink and entertainment options*
- Team sports activities*
*Please be aware that this benefit may vary depending on your country.
About the Company
Gcore is an international cloud and edge leader in providing first-class web performance content delivery and security. Headquartered in Luxembourg with offices around the world the company provides its solutions to global leaders in numerous industries.
Millions of people worldwide use apps and play games based on our infrastructure and services: we are trusted by World of Tanks Albion Online Avast Photon Unity Sandbox Interactive and others.
Equal Opportunity Employer
We provide equal opportunity to all applicants without regard to race color religion sex sexual orientation age gender identity gender expression national origin disability or any other legally protected characteristics.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Department / Functional Area
Product Marketing
Key Skills
- Microsoft Access
- SQL
- Analysis Skills
- Microsoft Powerpoint
- Securities Law
- Data Mining
- Investment Banking
- Market Research
- Microsoft Excel
- Visual Basic
- Bloomberg
- Data Analysis Skills
