CRM Marketing Manager, International
CRM Marketing Manager, International
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Job Description
The CRM Marketing Manager leads the strategy execution and optimization of lifecycle marketing initiatives primarily through email and emerging SMS channels while managing a team of specialists and collaborating cross-functionally to drive customer engagement loyalty and business growth through data-driven personalized campaigns.
This full time position reports to the Senior Marketing Manager BHI and is expected to work in a hybrid model which currently includes Monday Tuesday Wednesday in-office.
What youll do:
Strategic Execution & Campaign Management
- Provide supervision to a small team defining tasks aligned with common goals and fosters the professional development of team members through active discussion feedback coaching and mentorship
- Leads end-to-end CRM campaign execution across all channels ensuring consistency with broader marketing goals
- Develops and optimizes segmentation strategies working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage
- Analyzes CRM performance data translating insights into actionable recommendations to improve engagement repeat purchase rates and retention
- Stays ahead of CRM trends technologies and best practices to continuously enhance strategies
Leadership & Team Development
- Manages and mentors a team of CRM specialists fostering professional growth and skill development
- Provides clear direction and accountability for team deliverables KPIs and priorities
- Conducts regular team meetings and 1:1s ensuring alignment on key initiatives and business objectives
- Fosters a culture of collaboration innovation and continuous improvement
- Provides supervision to a small team defining tasks aligned with common goals and fosters the professional development of team members through active discussion feedback coaching and mentorship
Cross-Functional Collaboration
- Partners with Marketing Creative and Digital Experience teams to develop customer-centric messaging and offers; and align CRM efforts with broader marketing initiatives
- Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities
- Manages relationships with external vendors to optimize CRM toolsets and platforms
- Supports multi-variable testing and learning across CRM channels sharing insights to scale successful strategies
Budget & Performance Optimization
- Executes revenue build up for CRM function strategy for growth and maximizing profitability
- Leads CRM budget management ensuring effective resource allocation to maximize ROI
- Supports the implementation of new CRM initiatives including potential expansion into SMS and loyalty programs
- Monitors compliance with data privacy regulations and best practices across all CRM efforts
What you bring to the table:
- Bachelors degree in marketing Business or a related field preferred
- Minimum of eight (8) years of CRM marketing experience preferably in B2C eCommerce or retail
- At least two (2) years of people management experience with a track record of developing and coaching teams
- Strong understanding of CRM platforms (Optimove a plus) automation tools and customer segmentation
- Experience with international ecommerce / retail markets (experience with Australian and Canadian markets a plus)
- Analytical mindset with experience creating strategic tests and implementation based on findings
- Ability to manage multiple projects simultaneously in a fast-paced dynamic environment
- Strong communication and collaboration skills with the ability to influence cross-functional partners
- Valid drivers license and proof of insurance (this job may require driving on company time
- Knowledge of data privacy regulations (GDPR CCPA) is a plus
About Us: Balsam Brands is a global omnichannel retailer with roots in holiday and home dcor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building authenticity and doing the right thing. We have steadily growing teams in Boise the Bay Area Dublin the Philippines Canada and Mexico.
The companys mission is to create joy together. We empower our team and partners to love what they do provide products and experiences that inspire meaningful moments with family and friends and give back to our families and communities in impactful ways. When you join Balsam Brands youll find a culture of caring people doing challenging work and building a welcoming workplace.
- Check out our flagship brand Balsam Hill:
- Balsam Brands in Forbes: Brands on LinkedIn: Balsam Brands we strive to offer a competitive compensation and benefits package. For permanent full-time team members our current package includes:
- Competitive compensation including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
- Comprehensive Medical Dental and Vision coverage with 100% of monthly premiums covered for team members and 85% employer-paid premiums for other coverage tiers that include dependents
- Up to $2000 annual funding toward HSA accounts
- Medical transit dependent care FSA
- Infertility coverage offered on all medical plans
- Generous parental leave program and flexible return options
- Company-paid life and AD&D insurance
- Company-paid short and long-term disability insurance
- 401(k) with dollar-for-dollar company match up to $4000 per calendar year
- Employee Assistance Program (EAP) and other mental health and wellness perks
- Paid holidays annual shutdown week PTO and volunteer time-off (VTO) packages
- Paid 5-week sabbatical leave after 10 years of employment
- Annual continuous learning benefit up to $1000 per person per fiscal year
- Up to $300 flexible reimbursement to support setup of new team members work-from-home environment
- Generous team member merchandise discount
- Valuable extras: identity theft protection subsidized parking monthly wellness pet insurance accident & critical illness insurance
The base pay range for this position is $111000 to $139000. Please note that placement within the posted salary range is based on several factors including geographic location experience skills alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range as this typically reflects a candidate who exceeds all role requirements and brings significant directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair externally competitive and fiscally prudent total compensation package administered in a simple and consistent manner.
At Balsam Brands we strive to build a diverse equitable and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds ages abilities and experiences to apply. We do not discriminate on the basis of race ethnicity religion national origin citizenship marital or family status disability sexual orientation gender identity or expression pregnancy or caregiver status veteran status or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process to perform essential job functions and to receive other benefits and privileges of employment.
#LI-Hybrid
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
