drjobs CRM Marketing Manager, International

CRM Marketing Manager, International

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1 Vacancy
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Job Location drjobs

Boise, ID - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

The CRM Marketing Manager leads the strategy execution and optimization of lifecycle marketing initiatives primarily through email and emerging SMS channels while managing a team of specialists and collaborating cross-functionally to drive customer engagement loyalty and business growth through data-driven personalized campaigns. 

This full time position reports to the Senior Marketing Manager BHI and is expected to work in a hybrid model which currently includes Monday Tuesday Wednesday in-office.

What youll do:

Strategic Execution & Campaign Management 

  • Provide supervision to a small team defining tasks aligned with common goals and fosters the professional development of team members through active discussion feedback coaching and mentorship 
  • Leads end-to-end CRM campaign execution across all channels ensuring consistency with broader marketing goals
  • Develops and optimizes segmentation strategies working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage
  • Analyzes CRM performance data translating insights into actionable recommendations to improve engagement repeat purchase rates and retention
  • Stays ahead of CRM trends technologies and best practices to continuously enhance strategies

Leadership & Team Development 

  • Manages and mentors a team of CRM specialists fostering professional growth and skill development 
  • Provides clear direction and accountability for team deliverables KPIs and priorities
  • Conducts regular team meetings and 1:1s ensuring alignment on key initiatives and business objectives
  • Fosters a culture of collaboration innovation and continuous improvement
  • Provides supervision to a small team defining tasks aligned with common goals and fosters the professional development of team members through active discussion feedback coaching and mentorship

Cross-Functional Collaboration 

  • Partners with Marketing Creative and Digital Experience teams to develop customer-centric messaging and offers; and align CRM efforts with broader marketing initiatives
  • Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities
  • Manages relationships with external vendors to optimize CRM toolsets and platforms
  • Supports multi-variable testing and learning across CRM channels sharing insights to scale successful strategies

Budget & Performance Optimization 

  • Executes revenue build up for CRM function strategy for growth and maximizing profitability
  • Leads CRM budget management ensuring effective resource allocation to maximize ROI
  • Supports the implementation of new CRM initiatives including potential expansion into SMS and loyalty programs
  • Monitors compliance with data privacy regulations and best practices across all CRM efforts

What you bring to the table:  

  • Bachelors degree in marketing Business or a related field preferred
  • Minimum of eight (8) years of CRM marketing experience preferably in B2C eCommerce or retail
  • At least two (2) years of people management experience with a track record of developing and coaching teams
  • Strong understanding of CRM platforms (Optimove a plus) automation tools and customer segmentation
  • Experience with international ecommerce / retail markets (experience with Australian and Canadian markets a plus)
  • Analytical mindset with experience creating strategic tests and implementation based on findings
  • Ability to manage multiple projects simultaneously in a fast-paced dynamic environment
  • Strong communication and collaboration skills with the ability to influence cross-functional partners
  • Valid drivers license and proof of insurance (this job may require driving on company time
  • Knowledge of data privacy regulations (GDPR CCPA) is a plus

About Us: Balsam Brands is a global omnichannel retailer with roots in holiday and home dcor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building authenticity and doing the right thing. We have steadily growing teams in Boise the Bay Area Dublin the Philippines Canada and Mexico.  

The companys mission is to create joy together. We empower our team and partners to love what they do provide products and experiences that inspire meaningful moments with family and friends and give back to our families and communities in impactful ways. When you join Balsam Brands youll find a culture of caring people doing challenging work and building a welcoming workplace.

Employment Type

Full-time

Department / Functional Area

Marketing

About Company

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