Senior Manager, Marketplace Insights (Marketing)
Senior Manager, Marketplace Insights (Marketing)
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$ 119800 - 177200
1 Vacancy
Job Description
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co. you can be yourself and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.
Were looking for an insights leader with expertise in primary research cultural analysis and marketing strategy to join the Global Marketplace Insights team. You will keep Levis brand grounded in consumer needs and the latest cultural shifts. Youll bring rigor to research and creativity to insight storytellinghelping shape strategy across campaigns product and brand.
Youll lead the design and execution of foundational and campaign-specific research programs support brand growth initiatives (including segmentation and seasonal campaign testing) and drive clear relevant insights across our global teams. Youll also manage core insights platforms like our consumer panel oversee vendor partnerships and champion research excellence through storytelling stakeholder engagement and new ideas.
You will report to the Director Global Marketing Insights & Advanced Analytics and manage a small team.
About the Job
Consumer-Led Strategy Development
Lead research to define and refine Levis global consumer target segments informing brand strategy and marketing execution.
Partner with Strategy Merch and Design to embed consumer perspectives into planning creating sharper more relevant briefs and ideas.
Drive global alignment around cultural and attitudinal communities that guide entertainment marketing and seasonal storytelling.
Campaign & Product Research Leadership
Partner with global strategy marketing and creative teams to develop and evaluate campaign concepts taglines and media assetsincluding pre-testing and post-campaign learnings.
Design and implement multi-method research studiesblending qualitative and quantitative approaches to inform product positioning packaging and campaign effectiveness.
Consumer Panels & Cultural Listening
Lead consumer panels to deliver grounded insights about product messaging and lifestyle trends.
Promote the impact of social listening across the business by helping teams decode both brand and DTC signals through earned performance metrics and cultural insight.
Go-to-Market Strategic Guidance
Partner with merchandising marketing and creative strategy to influence big ideas and target consumer storytelling.
Deliver tools and trainings that improve the teams insight storytelling briefing effectiveness and cultural fluency.
Vendor & Project Management
Lead external insight partnershipsincluding Demand Landscape brand health tracking and Beyond Yoga KPIsthrough thoughtful agency onboarding RFP development and contract management.
Manage research calendars and deliverables to ensure insights land in time to shape campaign briefings and go-to-market planning.
Support budget discipline by applying DIY methodologies and lean research techniques.
Team Leadership
Provide mentorship and daily guidance to direct report(s) supporting their growth in consumer research skills stakeholder engagement and storytelling.
Collaborate with peers across Marketplace Insights and partners to deliver coordinated impactful insights work.
Help shape team culture by modeling curiosity and clarity in how insights are delivered and activated.
About You
8 years of experience in consumer insights brand strategy or marketing research (client or agency side)
Designed and implemented multi-method research including moderation must be comfortable working across both quantitative and qualitative methodologies
Turned consumer data into relevant recommendations for marketing and product teams
Managed vendors or agency partners across internal / external priorities
Familiarity with the latest technologies such as AI and openness to applying innovation to marketing and research practices.
Used segmentation brand health campaign testing and social listening tools
Mentored team members; ability to foster collaboration improve work quality through thoughtful coaching and a team-first mindset
This is a hybrid position based in our San Francisco CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note time in office can vary depending on business needs.
The expected starting salary range for this role is $119800-$177200 per year.We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay incentive plans401(k) matchingpaid leavehealth insurance product discounts and more designed to help you and your family stay healthy meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefitshere.
LS&Co. is an affirmative action and equal employment opportunity welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LI-Hybrid
EOE M/F/Disability/Vets
LOCATION
San Francisco CA USAFULL TIME/PART TIME
Full timeCurrent LS&Co Employees apply via your Workday account.
Required Experience:
Senior Manager
Employment Type
Full-Time
