Senior Manager, Marketing
Senior Manager, Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Why Ryan
Competitive Compensation and Benefits
Home Office Stipend
Business Connectivity Reimbursement (Phone/Internet)
Gym Membership or Equipment Reimbursement
LinkedIn Learning Subscription
Flexible Work Environment
Tuition Reimbursement After One Year of Service
Accelerated Career Path
Award-Winning Culture & Community Outreach
This position is a remote working position with the adhoc requirement to attend the Manchester office. Therefore the Senior Marketing Manager must be situated within a commutable distance to the Manchester office.
This is a fixed term contract until the end of August 2026.
Duties and Responsibilities:
Lead the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
Work with practice to build specific marketing and sales collateral presentations and content that align with corporate brand standards.
Deliver on assigned special projects that are of strategic importance to the division andfirm
Create the connection to the corporate vision and convey this through marketing briefs including segmentation positioning and messaging statements
Analyze performance and segments audiences for targeted outbound programs.
Develop maintainand analyze intelligence for current and prospective competitors.
Recommend innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.
Determineideal channel mix including content marketing paid media email social sponsorships/memberships and other relevant channels working with digital events and communication teams to maximize impact.
Create enticing customer-centric messaging and campaign assets that communicate and differentiate Ryans value in target industries segments and regions.
Manage the development design copywriting and production of marketing content in collaboration with the creative team and agencies including advertising brochures case studies media and other relevant assets.
Lead activities and processes including gathering analyzing and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
Build and maintain a robust internal communications plan including internal emails enablement and sales support materials such sales sheets webinars tax alerts etc.
Maintain a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
Education and Experience:
Bachelors degree preferably with a concentration in Marketing.
Proven experience in B2B or professional services marketing with a deep understanding of buyer behavior and sales enablement.
Previous experience working in a marketing leadership position with responsibility for executing strategies.
Proven experience leading marketing initiatives for a dedicated region.
Proven experience in B2B or professional services marketing with a deep understanding of buyer behavior and sales enablement.
Ability to build consultative relationships with stakeholders.
Exceptional communication stakeholder management and analytical skills.
Ability to execute with minimal direction.
Must be professional and articulate.
Must have a strong business acumen.
Computer Skills:
To perform this job successfully an individual must have intermediate skills in Microsoft Word Excel Outlook PowerPoint
Marketing Automation Solutions experience in at least one of the following: Pardot Marketo Eloqua HubSpot and some familiarity with tools like PowerBi ClickUp and SmartSheet.
Required Experience:
Senior Manager
Employment Type
Full-Time
