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You will be updated with latest job alerts via emailSUMMARY
The Senior Director of Marketing and Performance will support the colleges strategic marketing and communication objectives through the development implementation and management of marketing campaigns that achieve enrollment and fundraising objectives and that enhance CCADs brand regionally and nationally.
The Senior Director will have a thorough understanding of various marketing channels and tactics and knowledge of emerging trends in digital advertising strategy and marketing campaign design. He/she/they will be expected to develop a keen understanding of the CCAD brand and create original effective marketing plans that reflect the college and its core values appropriately and build brand affinity. Reporting to the Vice President for Enrollment Management the Senior Director will be a skilled partner that plans implements and measures highly strategic and impactful marketing initiatives with an emphasis on student enrollment.
Additionally the Director will be responsible for establishing tracking and analyzing performance metrics and reporting insights that help the department and its partners make data-informed decisions related to marketing and communication. She/he/they will be a leader in and advocate for performance measurement helping to establish performance measurement and assessment practices across the department.
RESPONSIBILITIES
Planning and development
Execution and management
Monitoring and optimizing
Reporting and performance measurement
Leadership and collaboration
SUPERVISORY RESPONSIBILITIES
Leads a collaborative team of marketing and creative professionals focused on delivering compelling storytelling and high-quality results-driven creative work. Carries out supervisory responsibilities in accordance with CCADs policies and applicable laws. Responsibilities include interviewing hiring and training employees; planning assigning and directing work; appraising performance; motivating and incentivizing strong performance; and addressing performance improvement needs.
QUALIFICATIONS
EDUCATION and/or EXPERIENCE
PHYSICAL DEMANDS
WORK ENVIRONMENT
About Columbus College of Art & Design:
Columbus College of Art & Design teaches undergraduate and graduate students in the midst of a thriving creative community in Columbus Ohio. Founded in 1879 CCAD is one of the oldest private nonprofit art and design colleges in the United States. CCAD offers nine BFA programs and a Master of Professional Studies in User Experience Design that produce graduates equipped to shape culture and business at the highest level. Additionally CCAD offers year-round community art classes for children and adults of all ages led by local creators and designers skilled in their craft. For more information visit .
About Columbus:
As the 14th largest city in the country and the largest and fastest-growing city in Ohio Columbusis collaborative open and dynamic. Between incredible arts and entertainment exciting collegiate and professional sports and a spectacular downtown riverfront of sprawling greenspace Columbus has something for everyone. Here youll find all the culture and amenities youd expect in a major city with the friendly and approachable attitude of the Midwest. Franklin County where Columbus is located is the epicenter of the states political economic and social presence and is home to 1.3 million residents with a median age of 34. Columbus is a top city for equality and was the recipient of a perfect score from the Human Rights Campaign in 2020.
And central Ohio is serious about higher education: the Columbus regionis home to 52 college and university campuses with 22000 annual college graduates. Because CCAD is closely tied to the citys numerous art and design spaces and ever-expanding districts youll have plenty of places to experience creativity and showcase your own.
EEO Statement:
Columbus College of Art & Design (CCAD) is committed to the principles of equal employment. We are committed to complying with all federal state and local laws providing equal employment opportunities and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment discrimination or retaliation based on an individuals race color religion religious creed national origin ancestry citizenship physical or mental disability medical condition gender expression age sexual orientation veteran and/or military status protected medical leaves domestic violence victim status political affiliation or any other status protected by federal state or local laws. CCAD is dedicated to the fulfillment of this policy regarding all aspects of employment.
Required Experience:
Exec
Full-Time