Marketing Production Coordinator, Direct Mail

TRANZACT is a leading direct-to-consumer insurance services business specializing in the distribution of Medicare Advantage Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of Americas largest insurance brands to attract educate and connect with consumers. Our diverse team of analysts writers engineers designers business leads data scientists and sales professionals all work together to create thoughtful data-driven and effective marketing technology sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT you join a team of passionate people who push for excellence follow through on commitments and love to succeed together. Our culture rests on a simple principle Be Real that means being genuine keeping your word and having the courage to make tough decisions. Our Be Realvalues resonate and are meaningful to us. We are entrepreneurial fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

About the Role:

We are seeking a highly driven and detail-oriented candidate to join our Direct Mail team to manage and coordinate strategic print communications initiatives to existing members and policyholders. The Marketing Production Coordinator will play a hands-on role in executing direct mail campaigns across end-to-end production from inception to in-home. This individual will be responsible for coordinating print asset files and creative materials across multiple brands and tactics liaising between internal team stakeholders and external print vendors managing internal production schedules and timelines and ensuring quality control and accuracy of all final print communications. This role is ideal for a candidate with account management or project management experience with close eye for detail in a deadline-driven environment.

Key Responsibilities:

Campaign Creative Coordination:

• Aligns with Member Experience and Account teams on communications strategy scope and mailing cadence to target in-home dates
• Requests and coordinates mail art files between internal Creative team and Account teams to track revisions edits and final approved print files to vendor production team overseeing version control and documentation
• Actively coordinates internal and external email communication to drive forward progress to ensure appropriate timelines are met

Mail File Data Operations:

• Coordinates and prepares with data Operations teams all file merge data including member list data variable benefits geographic data and automated processes to ensure correct mapping of fields to final mail files with print production teams
• Investigates and resolves data discrepancies and issues between data and production teams on pre-production files

Quality Assurance and Auditing:

• Conducts weekly and daily quality assurance checks and proofing of production files to ensure brand product and compliances practices to ensure accuracy of final production
• Troubleshoots discrepancies between internal data and final data files to resolves disparities in final production files
• Implements standardization and operating procedures and practices to ensure ongoing compliance and best practices

Campaign Tracking Configuration and Reporting:

• Requests and documents all tracking parameters from Reporting team including phone number configuration and internal routing to ensure correct reporting of campaign performance
• Monitors and reports on campaign performance delivery and other key performance indicators

Project Management:

• Meets weekly and daily with internal and external stakeholders on project status and maintains internal project management views of campaign status identifying any delays or risks with timelines and production schedules
• Manages external communications with print vendors to coordinate status to ensure up-to-date timelines are met