Marketing Specialist
Marketing Specialist
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Job Description
Kinsley Steel Inc. is a leading force in the structural and miscellaneous steel fabrication and erection industries. We are dedicated to delivering quality safety and innovation across all facets of our business.
Position Overview: We are seeking a talented and multi-skilled Marketing Specialist to join our team. This full-time role combines creative technical and strategic responsibilities. The ideal candidate will manage the steel groups online presence design internal and external communications and contribute to the preparation of compelling technical proposals. This is a dynamic hands-on position that plays a vital role in the companys marketing and business development efforts.
Key Responsibilities:
- Website Management & Design:
- Update maintain and improve company websites across all affiliated entities.
- Ensure site content is accurate current and aligned with brand standards.
- Implement SEO strategies to improve search engine rankings.
- Social Media & Digital Marketing:
- Manage all company social media accounts.
- Create and schedule engaging content that reflects company values and projects.
- Monitor performance analytics and adjust strategies accordingly.
- Graphic Design:
- Design marketing materials internal communications and digital/print advertisements.
- Produce visual content including infographics brochures banners PowerPoint presentations and more.
- Ensure brand consistency across all platforms and materials.
- Technical Proposal Writing:
- Collaborate with management estimating business development and operations teams to develop technical proposals.
- Draft edit and format high-quality responses for RFPs RFQs and design-assist pursuits.
- Ensure proposals are professionally presented and meet client specifications and deadlines.
- On-Site Content Development:
- Periodically travel to job sites and company locations to document work in progress and completed projects.
- Capture photos gather employee insights and create content for marketing and promotional use.
- Conduct interviews with department leaders to understand ongoing needs and priorities for marketing support.
- Cross Departmental Support:
- Work with the various departments and executive leadership to support internal campaigns and employee engagement efforts.
- Provide creative support for events newsletters training content and special initiatives.
Qualifications:
- Bachelors degree in Marketing Communications Graphic Design Web Design Journalism or a related field preferred.
- 5 years of experience in a similar role ideally in the construction manufacturing or industrial sectors.
- Proficiency in web design tools (WordPress HTML/CSS) Adobe Creative Suite (Photoshop InDesign Illustrator) and Microsoft Office.
- Strong proofreading and technical writing skills.
- Experience preparing proposals for construction or engineering projects is a plus.
- Working knowledge of social media management tools.
- Excellent project management and communication skills.
- Willingness to travel periodically to company locations and job sites.
- Photography and video editing experience is a plus.
Why Join Us:
- Be part of a growing and respected group of companies making a visible impact in construction.
- Work on diverse and meaningful projects that shape the built environment.
- Competitive salary with comprehensive benefits including medical dental vision 401(k) with company match paid time off and more.
- Opportunities for creativity ownership and career advancement.
Kinsley Steel Inc. is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana cocaine opioids amphetamines PCP and alcohol when criteria is met as outlined in our policies.
Kinsley Steel Inc. is a participant in the Federal E-Verify Program.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
