Media Specialist
Media Specialist
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1 Vacancy
Job Description
We are on the journey to transform our Marketing capabilities bringing core business processes people data & technology together - an enabler for IKEA to become an even better home furnishing retailer in the future. A journey that needs passionate people who embrace change dare to question and want to make a difference. If that sounds like you come and join us. Together we can do great things!
About the area
Core Business Retail Concept is assigned to protect expand and develop the IKEA Concept and the IKEA Brand in existing and new markets. This includes sharing IKEA knowledge and learning across the franchise system.
Retail Concept consists of the following four areas: Brand & Marketing Expansion Learning and Retail Experience.
About the job
In this role you will empower and enable the IKEA community of media specialists to build powerful media plans and campaigns that drive IKEA brand performance and business growth.
You will be the creative force behind designing Media performance methodologies and frameworks that inspire and drive adoption across IKEA markets. Your focus will be on Marketing mix modelling (Econometrics) incremental testing and attribution models. Youll collaborate closely with franchisees our Retail Concept and Enabling Functions such as insights and digital teams as well as essential partners.
Part of your responsibilities are to support and work with the franchisees in implementing the defined solutions applying the Media guidelines enabling and sharing media performance learning across the franchise system.
You will lead and work closely together with peers across the totality of Retail Concept and across IKEA to strengthen and contribute to a strong and relevant IKEA franchise offer.
About you
You are experienced in using adopting and developing Econometric modelling as one of the cornerstones for the development of media strategies and plans principles and guidelines.
If you have deep knowledge of the media industry strong experience in managing media partners at regional/global level and in setting up Media measurement frameworks this is the right job for you.
To be successful in this role the following knowledge skills and experiences would be valuable:
- Proficient experience in Media performance and Marketing mix modelling
- At least 5 years experience in developing adopting and using Marketing Mix modelling.
- Astrategic mind that allows you to break down complex information organise it and present it in a clear and engaging way
- Experience working for or with complex matrix organizations
- Asolid portfolio that demonstrates your ability to deliver complex projects.
- The ability to buildtrusting relationshipsand long-term partnerships with stakeholders at alllevels.
- Good English language skillswith the ability tocater to non-nativeaudiences
- Foundational Marketing background
- Media management experience with at least 10 years experience in Media for Brands or from Media agency perspective as media planner
- At least 5 years experience in using Marketing technology solutions.
Additional Information :
This role is full-time (40-hours per week) and based in Delft role sits in Brand and Marketing and reports to the Brand and Marketing Manager. If you would like to know more about the role please connect with or Nina Bogstedt (). If you have questions about the recruitment process please connect with Wayne van Tonder ().
At IKEA we are looking for people who believe everyone deserves a seat at the welcome no matter where you come from what you believe and what you look like. We dont even care how you have furnished your home. Were interested in you simply because youre if your experience doesnt align perfectly with every qualification in the job description we encourage you to apply believe that peoples different perspectives backgrounds and personalities make us better at understanding our customers dreams and needs. At IKEA wereall on the same project.
If you have a special need that requires accommodation in the recruitment process just let us know.
Interested Submit your CV and let us know why you would be a good fit for this role in Englishbefore the 27th of June 2025.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
