Market Analyst, Digital Strategy
Market Analyst, Digital Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
ABOUT ACCUWEATHER
AccuWeather recognized and documented as the most accurate and most used source of weather forecasts and warnings in the worldhas saved over 12000 lives prevented injury to over 100000 people and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeathers proven Superior Accuracy across our consumer digital the #1 weather destination and one of the top 100 most-visited websites in the world and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage in 700 newspapers are heard on over 400 radio stations and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW reach an audience of over 125 million on cable and streaming platforms including DirecTV Charter Communications - Spectrum Verizon Philo Frndly TV Comcasts Xfinity X1 and Xfinity Stream Roku Xumo Rockbot LG and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
Dr. Joel Myers Founder and Executive Chairman established AccuWeather in 1962 and is considered the father of modern commercial meteorology. Myers a leading creative thinker and visionary has been called the most accurate man in weather by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneurs Encyclopedia of Entrepreneurs.
POSITION SUMMARY
AccuWeather is seeking an analytical and strategic Market Analyst to join our Digital Strategy team. Reporting directly to the SVP of Digital Strategy this role will play a pivotal part in analyzing market dynamics across AccuWeathers digital platformsincluding our website mobile apps and connected TV applications. The ideal candidate will bring deep knowledge of the digital media ecosystem a passion for uncovering market trends and the ability to translate data into actionable insights that support growth innovation and competitive advantage.
This position will be based at AccuWeathers Global Headquarters in State College PA.
KEY RESPONSIBILITIES
- Monitor and analyze digital market trends including product strategies pricing models promotional tactics and emerging technologies.
- Track and assess competitor activities providing benchmarking insights and identifying potential threats or opportunities.
- Collaborate cross-functionally to deeply understand AccuWeathers digital offerings from ad-supported experiences to direct-to-consumer subscription products targeting consumers and SMBs.
- Support business development partnership evaluation and M&A activities through detailed market and financial analysis.
- Synthesize findings into clear actionable recommendations and effectively communicate insights to senior leadership and stakeholders across departments.
- Advise internal teams on digital and social media best practices emerging platforms and integrated marketing opportunities.
- Use quantitative and qualitative data to support product strategy feature prioritization and performance optimization initiatives.
- Contribute to due diligence efforts during evaluations of acquisition or partnership opportunities.
QUALIFICATIONS
- Minimum of 3 years of experience in a digital media strategy or analytics-focused role.
- Bachelors degree in Business Engineering Digital Media or a related field; MBA preferred.
- Advanced proficiency in data analysis tools especially Excel or other spreadsheet and data visualization software.
- Strong understanding of the digital and social media landscape including current trends technologies and performance metrics.
- Proven ability to think strategically analyze complex datasets and translate insights into business impact.
- Exceptional organizational communication and presentation skills; able to distill complex ideas to diverse audiences.
- Comfortable reading and interpreting business documentation such as financial statements market research and legal reports.
Commitment to Diversity:
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal-opportunity employer. If you are a highly motivated organized and dynamic professional with the skills and experience to excel in this role we invite you to join our team and make a significant impact on our organizations success.
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race creed color national origin sex (including pregnancy and gender identity/expression) sexual orientation age ancestry physical or mental disability marital status political affiliation religion citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law. View the EEO is the Law posterhere and its supplement here.The pay transparency policy is availablehere.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process please send an e-mail to and let us know the nature of your request and your contact information.
Required Experience:
IC
Employment Type
Full Time
