Digital Marketing Specialist (SEO & PPC Focused)
Digital Marketing Specialist (SEO & PPC Focused)
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Job Description
- Competitive salary
Responsibilities:
- Develop and implement effective local SEO strategies to improve organic search rankings and drive qualified traffic to our website for services like lawn fertilization weed control and mosquito control.
- Conduct thorough keyword research for both organic and paid search identifying high-intent terms relevant to our target audience in the Denton area.
- Manage and optimize Pay-Per-Click (PPC) campaigns across Google Ads and other relevant platforms ensuring maximum ROI and lead generation. This includes:
- Creating compelling ad copy and landing pages.
- Monitoring bid strategies and adjusting as needed.
- Implementing negative keywords to reduce wasted spend.
- Analyzing campaign performance and identifying areas for improvement.
- Perform regular website audits to identify and address technical SEO issues (e.g. site speed mobile-friendliness crawlability).
- Support content strategy by providing SEO-driven recommendations for blog posts service pages and other website content.
- Develop and write engaging newsletter and blog content.
- Create social media posts and implement comprehensive social media strategies.
- Monitor and report on key performance indicators (KPIs) for both SEO and PPC providing insights and recommendations to the team.
- Stay up-to-date with the latest SEO and PPC trends algorithm changes and best practices.
- Collaborate with the team to ensure consistent brand messaging across all digital channels.
- Proven experience (1-2 years minimum) in managing and optimizing SEO and PPC campaigns.
- Strong understanding of local SEO strategies and Google Business Profile optimization.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Strong written and verbal communication skills.
- Self-motivated detail-oriented and able to work independently.
- Experience in the home services or local service industry is a plus.
- A bachelors degree in Marketing Communications or a related field is highly desirable but not required with relevant experience.
- Pass a drug test and background check.
Job Type: Part-time
Schedule: Flexible hours approximately 15-20 hours per week.
Compensation: Earn $15.00 - $18.00 per hour depending on experience
Our Franchisees Need People Like You
Here at Lawn Doctor we have a very simple approach to our workbe safe have fun and change the world one lawn at a time. Its the kind of approach that not surprisingly has led us to the highest customer satisfaction and retention rates in the industry.
Lawn Doctor locations across the country offer phenomenal employment opportunities.* Whether youre an experienced lawn care technician or just starting out on your career path all you need is a passion for success and a strong work ethic to be a candidate to join your local Lawn Doctor franchise. No matter the task our independent operators know that every Lawn Doctor employee plays an important role in providing customers with the great results they expect while making the local community a little happier. Your work will never go unappreciated.
Since each of our franchises is locally owned youll get to work for and with people in your area and become part of a close-knit Lawn Doctor family. If you enjoy working outdoors being largely self-directed with little supervision and would like a chance to help make the world a greener place we would love to talk to you.
We appreciate your interest and hope to have you on board a local franchise team as soon as possible.
* All Lawn Doctor locations are independently owned and operated. All positions identified here are positions offered by individual Lawn Doctor franchisees.
Required Experience:
Unclear Seniority
Employment Type
Part-Time
