Head of Marketing Demand Generation Paid Ads Focus for Quilai
Head of Marketing Demand Generation Paid Ads Focus for Quilai
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Salary Not Disclosed
1 Vacancy
Job Description
Location: Remote (LATAM or South Africa strongly preferred)
Compensation: USD $3500 $4100/month
Schedule: Full-time 40 hours/week) Mo - Fr 9AM EST - 12noon EST (non-neg) flexible on remainder of work hours/week
About the job
Role Overview:
We re looking for an experienced Head of Marketing to own and accelerate our demand generation engine. You ll build on our strong inbound foundation drive paid acquisition amplify word-of-mouth momentum and explore partnership and influencer channels to supercharge pipeline growth.
Key Responsibilities:
- Develop and execute a comprehensive demand generation strategy to scale inbound and outbound channels.
- Manage and optimize paid advertising campaigns (LinkedIn Google Ads Meta and other platforms) for maximum ROI.
- Leverage existing word-of-mouth referrals: design programs and materials to formalize and amplify organic advocacy.
- Identify and cultivate technology partnerships referral alliances and influencer collaborations to contribute new leads and pipeline.
- Own HubSpot marketing operations: nurture flows campaign tracking lead scoring and attribution reporting.
- Coordinate content strategy on WordPress: blogs landing pages SEO optimization and gated assets.
- Set and track KPIs: CAC LTV and marketing ROI.
- Collaborate cross-functionally with Sales Product and Customer Success to align messaging and stage-specific campaigns.
- Manage team and budgets to efficiently scale initiatives.
Must-Have Qualifications:
- B2B SaaS marketing leadership experience with a strong focus on demand generation.
- Proven track record scaling paid ads on LinkedIn Google Meta or equivalent platforms.
- Hands-on HubSpot experience: workflows reporting templates and CRM integration.
- Strong analytical skills: comfortable using data to optimize spend channel mix and messaging.
- Excellent project management: prioritizing multiple campaigns vendors and internal stakeholders.
- Exceptional written and verbal communication skills.
Nice-to-Have:
- Experience driving pipeline through technology partnerships and integrations (ATS CRM etc..
- Background in influencer or referral marketing programs for professional services or SaaS.
- Familiarity with WordPress CMS and basic SEO best practices.
- Experience at an early-stage high-growth startup environment
What We Offer:
- Competitive salary.
- 20 business days/ annum and local holidays
- Fully remote work with flexible hours.
- Collaborative supportive and fast-paced culture.
Employment Type
Full Time
