Lead Creative - Luxury & Premium
Lead Creative - Luxury & Premium
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Job Description
As the Lead Creative - Luxury & Premium you will shape and execute the creative vision and direction for all Luxury and Premium fascias within the retail group. You will lead on delivering innovative integrated campaigns that elevate brand perception engage consumers and drive commercial performance. The will have a clear understanding of fully integrated platform-first content creation ensuring content works hard across channels both online and offline. You will lead cross-functional teams work closely with internal and external stakeholders and bring creative excellence to everything you touchfrom digital platforms to in-store activations.
There will be a focus on developing the creative direction for the FLANNELS FRASERS & USC fascias as well as working across brand-specific projects. There will also be the opportunity to work across other fascias under the Luxury & Premium portfolio.
Creative Strategy & Brand Development
- Define and execute the creative direction for the Luxury & Premium categories and fascias aligning to the wider brand vision and business objectives
- Develop distinctive storytelling campaigns and designs that enhance brand desirability and drive customer engagement
- Define the seasonal art direction for all brand assets. Ensure brand consistency through design and messaging across all touch points including but not limited to digital retail social partnerships and experiential activations
Campaign Leadership & Execution
- Lead the end-to-end creative development of multi-channel campaigns from concept through to execution
- Collaborate with internal teams (including Marketing Content Social - Paid & Organic E-commerce Retail PR) to interrogate campaign and design briefs and requirements delivering high-impact creative that responds to the brief.
- Oversee the creation of compelling content across all platforms including digital social and retail
- As required identify and partner with the right creative collaborators to bring campaigns to life
- Work collaboratively with the Production and Project Management teams to ensure timely high-quality execution of projects
Design & Art Direction
- Set the standard and direction for the visual and design language across the Premium & Luxury fascias
- Use your design skills to create mock-ups and presentations to best communicate ideas
- Provide design direction and solutions to fulfil Commercial requirements such as sale and promotional graphics
Leadership & Collaboration
- Act as the Art Director on shoots leading across concept development direction and production
- Management of direct reports (Creative & Graphics) to provide direction support and mentoring providing feedback as needed to ensure excellent creative output as well as consistency across our creative comms
- Inspire and provide management to the wider team of creatives graphic designers stylists photographers and videographers (both internal and external full-time and on a project-basis)
- Collaborate closely with the Marketing teams to ensure understanding and fulfilment of briefs
- Develop and maintain strong relationships with creative partners agencies and talent
- Act as a brand guardian ensuring all creative output aligns with our brands positioning
Luxury & Premium Market Insight
- Stay ahead of market trends consumer behaviours and competitor activities within the luxury and premium fashion and beauty sectors
- Identify opportunities for creative innovation and collaboration to elevate brand positioning
- Have a clear view and understanding of emerging digital technologies such as AI and how they can be integrated into processes to elevate ways of working
Qualifications :
- Proven experience in a creative leadership role within a luxury or fashion retail/marketing/advertising environment.
- Expertise in creative direction campaign development art direction and visual identity.
- A solid understanding of brand storytelling digital marketing and experiential activations.
- Experience in strategic thinking aligned to creative ideation.
- A strong network within the luxury premium and fashion industries is highly desirable.
- To be a natural leader with the ability to inspire and to always bring the team with you.
- Excellent communication and project management skills.
- Strong problem-solving and decision-making skills.
- To be culturally aware and have a knowledge of whats going on within the macro environment. With that you will be passionate about fashion and brands and cultural shifts and trends.
- Flexibility and enthusiasm with the ability to work under pressure and sometimes to tight timelines always maintaining a professional attitude.
- Exceptional organisational and prioritisation skills showing remarkable attention to detail whilst also being results-driven.
- A degree is preferable but not essential. We are looking for solid experience in the industry and experience of creating and implementing strategic plans with creative flair.
- Excellent English written and verbal skills.
- You must be open to travel (where required).
- Valid working rights for the UK.
Additional Information :
Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits owned it or been relevant.
Fearless 1000 By October 2025 we want our share price to hit 10. If that happens for 30 or more consecutive trading days all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses worth from 50000 to 1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions
Frasers Festival an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe hosting a MEGA brand village guest speakers from the worlds biggest brands evening entertainmentthe ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions Once a quarter we offer 20 employees the opportunity to attend our CEO Sessions ran by our CEO and leadership team. Employees have the chance to connect network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect In order to build the planets most admired and compelling brand ecosystem all employees must understand our business product and customers. Each financial year Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit Our Everlast Gyms Team are on a mission to make our workforce the best and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical Financial & Mental wellbeing. The app is accessible for every employee and includes training nutrition and lifestyle advice- all completely free.
Retail Trust We know that its not just about physical health mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline wellness hub counselling and financial/legal support.
Whats next
Our Recruitment Team will be reviewing applications and all candidates will receive a response whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
