CRM Specialist

At GYG were on a mission to reinvent fast food and that means rewriting the rules on how we engage with our guests.  Were determined to turn every touchpoint and piece of customer communication into an opportunity to blow minds and build brand love!  

Our customer journeys are finally tuned machines our emails actually get opened our app notifications move the dial and our loyalty program It has every member on the edge of their seat for whats coming next!

Were hunting for a CRM Specialist who lives and breathes customer data gets brand understands the magic of personalisation and can turn a simple welcome to GYG email into the start of a beautiful friendship.

The CRM Specialist has the power to reach millions of GYGs loyal fans with creatively engaging content from the first-time guest to our most loyal burrito lover from our app addicts to our drive thru die-hards theres no shortage of relationship gold to mine. We need someone who can understand these relationships craft experiences that resonate and deliver them in ways that drive results for the business.

This is your chance to be the key communicator and relationship guru for one of Australias loudest proudest and most obsessed-with-doing-things-differently brands. Youll collaborate closely with our gun in-house Digital Marketing Creative and Technology teams to create customer experiences that make people fall even more in love with GYG (if thats possible).

What Youll Be Doing

Data detective and relationship builder: Dive deep into customer behaviour segment like a surgeon and uncover insights that turn transactions into relationships this means being inquisitive about every click purchase and burrito preference!

Master the automation magic: Understand what makes the tech stack hum and be the master of the CRM building and optimising email journeys SMS campaigns push notifications and in-app experiences.

Be our personalisation wizard: Turning GYGs bold personality into hyper-relevant messages that feel like they were written just for each customer complete with the perfect timing and irresistible hooks that drive action.

Campaign creation machine: Design execute and optimise everything from big brand announcements to targeted retention campaigns youre the customer engagement maestro equally comfortable diving into data or crafting the perfect subject line.

Testing obsessive: Test everything from send times to emoji usage constantly optimising to improve open rates click rates conversion rates and most importantly sales.

Loyalty program and database guru: Evolve and enhance our rewards program to keep customers coming back for more turning occasional visitors into GYG loyalists and growing our database.

Performance analyst: Track whats working whats not and ultimately what drives lifetime value and revenue growth.

Who You Are

A relationship obsessive: You see customer journeys everywhere in data patterns purchase behaviours engagement metrics and know how to nurture them into long-term love affairs.

The automation and AI evangelist: Be across the latest technology and how GYG can use it to drive high performance and create efficiencies as the brand scales fast.

Commercially-driven: Every campaign every test every optimisation is driven by one question: Will this drive results You live and breathe ROI conversion rates and revenue impact.

Flair for design: Youve got a strong eye for what looks good and know how to layout an email. Youve got some basic design skills to back it up but you also know when to partner with our gun creative designers.

Data storyteller: Comfortable diving into analytics platforms spreadsheets and databases to find that killer insight and then able to communicate this to the wider business.

Brand obsessed: You get what makes GYG special and can translate that into personalised customer experiences that feel authentically GYG.

Keen collaborator: A team player who is ready to jump in no matter what the task (whether its sending a last-minute push notification or helping out at an event). Youll love working with others to both source insights from across the business and share your knowledge.

Skills and Experience

• Managed CRM campaigns professionally for 2 years preferably in an in-house role.
• A knowledge of multiple martech platforms with an advanced skillset when it comes to CRM systems.
• Have built highly engaging customer journeys that have driven revenue.
• Written copy that nails brand tone and makes people open emails and click links.
• Analysed campaign performance and shown how youve improved key metrics like open rates CTR and customer lifetime value.
• Worked with loyalty programs or customer retention strategies
• Possess some design skills Canva (or similar) as a minimum bonus points for the Adobe Suite
• Used analytics tools to segment audiences and personalise experiences
• Data analysis and segmentation have turned customer data into actionable insights and targeted campaigns

The Benefits of Working for GYG

Love Ya Leave (5 weeks annual leave)
 Short Term Bonus Incentive Program (Annual)
 Long Term Incentive Program
 Annual GYG Gift Card
 Flexible Work from Home (1 day per week)
 Lots of exclusive GYG merch uniform
 Mobile phone allowance
 Annual Summits and Events
 Employee Referral Program
 Frequent Travel
 100% in house marketing team allowing for insane creativity (creative design video photography PR content digital events sponsorship customer service)
 Great learning and development opportunities
 Professional Career development
 Training and use of state of the art Mar/tech platforms
 GYG Photography & Recording Studio (Best in class equipment)

Ready to join the family Apply now to start the conversation

Remote Work :

No

Employment Type :

Full-time