Business Development Director

Brookdale is Hiring a Business Development Director/Senior Director of Sales and Marketing to partner closely with 2 communities in our Illinois District - Brookdale Vernon Hills and Brookdale Hawthorn Lakes!

This individual will focus on external marketing and establishing partnerships throughout the district. They will also work closer with our Sr. District Director of Sales and Marketing - working on special projects and trainings as assigned.

**Prior success in sales in the senior living industry required**

Voted by Newsweek in 2024 as one of Americas Greatest Workplaces for Diversity

Early Access to Paycheck with Earned Wage Access is available for Hourly Associates

Make Lives Better Including Your Own.

If you want to work in an environment where you can become your best possible self join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development as well as ongoing programs catered to your overall health and wellness.

Full Time Benefits Eligibility

• Medical Dental Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages
• Optional voluntary benefits including ID theft protection and pet insurance
• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident critical illness and hospital indemnity Insurance and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicants skills and experience. Role is also eligible for monthly and quarterly commission opportunites.

Veterans transitioning active duty military personnel and military spouses are encouraged to apply.

Please note Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.

To support our associates in their journey to become a U.S. citizen Brookdale offers to advance fees for naturalization (Form N-400) application costs up to $725 less applicable taxes and withholding for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Maintains and/or improves upon the occupancy levels and revenue production of assigned communities in accordance with the marketing and business plans to include managing the sales process and completing all activities required for a sale. Develops and maintains relationships with and generates leads through residents family and professional referral sources. Represents the community and increases awareness through participation in outside events. Coordinates with the business development coordinator/director in joint efforts for assigned communities to generate referrals or manages this activity in the absence of business development associates. Assists management with resident retention. Partners with management to develop and execute marketing plans and achieve community occupancy goals. Provides coaching training and assistance for sales and marketing activities in the assigned communities and monitors results.

1. Maintains and/or improves upon the occupancy level of the assigned communities in accordance with the marketing and business plans.
2. Utilizes established sales processes systems and forms for sales to perform job duties track information compile data and reports and achieve desired community occupancy goals.
   Utilizes sales processes systems and forms for external and internal sales to perform job duties track information compile data and reports and achieve desired community occupancy goals.
3. Coordinates with the business development coordinator/director on a weekly basis regarding joint business development efforts of assigned communities to meet or exceed the established goals for professional leads as set by the community marketing plan. Contacts local sources including legal and financial professionals senior organizations appropriate special interest groups hospital discharge planners skilled nursing facilities retirement communities clergy medical insurance providers and other local community contacts that are not part of the business development coordinator/director referral contacts. Manages the business development activities noted above in the absence of business development associates.
4. Develops and maintains relationships with and generates leads through residents family and professional referral sources on a weekly basis. Provides information and conducts presentations about services and programs market advantages availability and other relevant information to meet the needs of prospective referral sources and community groups.
5. Plans coordinates and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan Executive Director and Regional Sales management. Follows up and executes sales processes with all leads from events.
6. Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Researches and provides recommendations for content and delivery of brochure media that promotes community services. Adheres to procedures in development of advertising materials by working with Brookdales Creative Services group.
7. Monitors conversion ratios regarding Business Development calls to direct referrals prospect calls and tours and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to Regional Sales management.
8. Maintains working knowledge of the lead management system and uses it to maximize sales effectiveness.
9. Supervises the activities of the Marketing Coordinator and/or Sales Counselor to achieve the desired results of the community marketing and business plans (when applicable depending on community size structure and resident population).
10. Coordinates joint business development activities involving communities in the cluster market (i.e. smaller portfolio of communities usually in close proximity). Coordinates activities with other Sales & Marketing Managers and Sales & Marketing Directors as appropriate.
11. Provides coaching and training for sales activity in communities in the cluster market and monitors results. Assists the cluster market communities in the development of marketing plans and in the effective execution of these plans.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

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Education and Experience
Bachelors degree in marketing business or related field from an accredited college or university is preferred or equivalent combination of experience and education is required. A minimum of five years sales experience preferably in the retirement industry or medical or pharmaceutical sales with a proven track record of generating and closing a high percentage of qualified leads is required.

Certifications Licenses and Other Special Requirements
Frequent car travel requires the incumbent to possess and maintain a valid drivers license.

Management/Decision Making
Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/ guidelines exist.

Knowledge and Skills
Has an advanced knowledge of the organization industry and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Knowledge of sales and marketing to include principles and methods for showing promoting and selling products or services to include marketing strategy and tactics sales techniques and sales control systems. Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Knowledge of state regulations impacting or directing the delivery of services is required. Ability to operate personal computers and related software is required. Previous experience with contact management database Microsoft Word Excel and Outlook is preferred. Ability to effectively manage time tasks and projects in a dynamic environment is required. Ability to build trust and act honestly in relationships with others is required. Ability to assess and understand customers expectations needs and circumstances is essential. Ability to work effectively with diverse personalities and to treat people with dignity respect fairness and maturity is required. Ability to effectively listen and communicate verbally and in writing is essential.

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Talk or hear
• Ability to lift: up to 25 pounds
• Vision
• Requires interaction with co-workers residents or vendors
• Occasional weekend evening or night work if needed to ensure shift coverage
• Requires Travel: Frequently

Brookdale is an equal opportunity employer and a drug-free workplace.