Senior Marketing Manager - Franchise EMEA
Senior Marketing Manager - Franchise EMEA
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Job Description
Michael Kors is always interested in hearing from talented globally-minded individuals with a passion for fashion.
If you enjoy working in a creative fast-paced environment then we would love to hear from you!
I feel reallyluckyto be surrounded by such a great team. Im not only grateful that theyve helped meachievemygoalsbut also that I can give them a place where they canachievetheirs.
- Michael Kors -
We have an exciting opportunity for a Senior Marketing Manager Franchise EMEA in our London office.
Department Overview:
The role will lead the marketing function with our franchise partners working closely with the MK commercial team global marketing and PR teams and alongside EMEA marketing colleagues delivering on the global strategy.
The Senior Marketing Manager Franchise will form strong partnerships with the franchise marketing teams and all stakeholders to deliver marketing on the global strategy.
What Youll Do:
Be a Brand Champion
- Immerse yourself in the MK brand our global marketing strategies and our business priorities.
- Gain deep insight into the cultural and commercial nuances of each franchise region ensuring all marketing efforts resonate locally while driving our global vision.
Build and Lead High-Impact Partnerships
- Serve as the primary strategic advisor to franchise partner marketing leads fostering trusted relationships inspiring innovation and ensuring alignment on shared objectives.
- Collaborate closely with the EMEA Senior Director of Franchise and the Global Senior Marketing Director through ongoing strategic planning cross-functional alignment and executive-level engagement.
- Drive integrated marketing excellence by aligning PR EMEA and US marketing functionsfacilitating knowledge sharing strategic cohesion and the delivery of globally resonant brand activations.
Drive Strategic Marketing Execution
- Lead seasonal planning sessions with franchise partners based on global strategic briefs.
- Create and maintain clear processes and critical paths for creative strategic and tactical deliverables.
- Guide the development and approval of regional marketing plans through structured touchpoints and milestone reviews.
- Ensure marketing plans deliver both commercial impact and brand elevationbalancing media strategy influencer partnerships and digital campaigns.
- Provide the right tools and direction to support partners digital activations across and third-party platforms.
- Monitor marketing performance ensuring contractual obligations are met and investments are strategically deployed.
Youll Need to Have:
- 7 years of marketing experience ideally with international franchise or licensing businesses.
- Strong stakeholder management and communication skillsyou can confidently engage and influence at senior levels.
- Expertise in cross-channel marketing including media social PR digital influencer engagement and events.
- Global mindset with a nuanced understanding of regional marketing across diverse cultures.
- Highly organized self-motivated and adaptableyou thrive in fast-paced collaborative environments.
- Strong analytical and problem-solving skills; you connect insights to action.
MK Perks:
We want you to feel like a valued member of the team from Day 1. To make your journey enriching with us we offer
- Exclusive Employee Sales
- Paid Parental Leave
- Generous Holiday Schedule and Vacation Days
- Summer Fridays
- Hybrid working (3 days a week in the office)
- Pension Contribution
- Season Loan Tickets
- Enhanced Maternity and Paternity Pay
- Private Health and Dental
At Capri we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age sex sexual orientation gender identity genetic characteristics race color creed religion ethnicity national origin alienage citizenship disability marital status military status pregnancy or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
Required Experience:
Manager
Employment Type
Full-Time
