Senior CRM Content Strategist- Monopoly Go!

What You Will Do

As a Senior CRM Content Strategist you take full ownership of the CRM content strategy and execution across Monopoly GO!s lifecycle channels. This is a senior individual contributor role requiring a high level of autonomy accountability and executional excellence.

Content Strategy:

• Own and drive the end-to-end CRM content strategy across push notifications email and future channels ensuring all messaging is player-centric impactful and aligned with campaign and business goals.
• Translate campaign and lifecycle high-level objectives into actionable content plans including narrative hooks tone personalization and testing approach.
• Work closely with CRM Product Marketing Creative LiveOps and Player Insights to turn strategy into compelling and engaging content across CRM channels.
• Craft and align messaging with player journeys segmentation strategies and campaign objectives. Align with senior stakeholders to ensure our content direction supports business goals.

Content Production:

• Write and deliver high-quality on-brand copy for push email and supporting visuals while setting standards for voice clarity and performance.
• Identify and address content production bottlenecks driving improvements in tools processes and documentation to improve overall efficiency and output quality.
• Act as the content lead in creative collaboration proactively partnering with stakeholders to align messaging and visual direction for CRM communications.

Measure Content Impact:

• Lead and maintain a clear framework to track content effectiveness.
• Regularly report performance to the business in a clear and actionable way.
• Innovate and experiment with new content formats (copy variants tone narrative) analyse results and refine approaches to maximize performance.
• Continuously document insights evolve messaging guidelines and build scalable content frameworks and playbooks for team-wide adoption.

Content Planning:

• Own and maintain a high-level annual content calendar that aligns with key activations campaigns and always-on content ensuring visibility alignment and prioritization across the CRM vertical.
• Ensure all plans are integrated and effectively deliver on the content guidelines.

What Were Looking For

• 5 years of experience in content design copywriting UX writing or a related discipline. Ideally within gaming entertainment or a culturally relevant global brand.
• Proven success in designing content for community engagement in-game experiences and multi-channel marketing campaigns.
• Expertise in planning and executing content across owned channels (email push in-app etc.) from high-level strategy through day-to-day delivery.
• Strong storytelling skills and the ability to adapt narratives to different formats and audiences.
• Analytical mindset with the ability to leverage data for content optimization and to inform broader content strategies.
• Excellent communication leadership and project management skills.
• Strong stakeholder management adept at navigating differing expectations and aligning teams toward shared goals.
• Proven ability to lead large-scale projects balancing attention to detail with a strategic big-picture perspective.
• Highly organized and adaptable able to manage competing priorities and challenge conventional thinking.
• Thrives in fast-paced dynamic environments demonstrating agility and confidence.

About Us

Scopely is a global interactive entertainment and mobile-first video game company home to many top award-winning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.

Scopely creates publishes and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile web PC and beyond.

Founded in 2011 Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.

For more information on Scopely visit: