Job Title: Marketing Associate Location: Remote offshore. Open to candidates from any location if you are versed in Japanese culture. Employment Type: Full-time
About Us We are a small but growing group of service businesses based in Tokyo Japan specializing in supporting non-resident clients in the real estate and hospitality sectors. Our services include vacation property management mail and utility handling cleaning furnishing and light maintenance. Were passionate about helping international homeowners manage their properties with peace of mind and we want someone equally enthusiastic to help us grow.
Role Overview We re looking for a Marketing Associate who can take ownership of marketing and lead generation across multiple businesses under one umbrella. You ll create and manage campaigns that not only drive traffic and inquiries but also respect and reflect Japanese culture a key part of our brand and audience. This is an ideal opportunity for someone who appreciates or has experienced Japanese culture is savvy with digital advertising and can build a visible presence for our services in Japan. If you re based in Japan even better though its not a strict requirement.
Responsibilities
Create and manage marketing campaigns across Meta (Facebook Instagram) Google Ads TikTok and other relevant platforms
Help us appear in local property/guest house searches with light-touch advertising for short-term rental properties
Develop and test sales outreach strategies to generate leads (email phone direct inquiries)
Monitor track and report on results ROI and conversion rates for campaigns
Work across several companies under a single employer managing tasks and performance in parallel
Maintain brand consistency across web social media and ad content
Make creative recommendations to improve visuals messaging and overall strategy
Drive direct bookings through targeted content and platforms
Set up basic performance tracking tools (e.g. Google Analytics Meta Pixel)
(Optional/Future) Assist with responding to leads or customer inquiries
Requirements
Experience running paid ads on platforms like Google Instagram Facebook or TikTok
Strong grasp of digital marketing tools and campaign tracking
Ability to work independently and prioritize across multiple small businesses
Strong communication and content creation skills in English (Japanese is a plus but not required)
Cultural awareness and sensitivity to Japanese norms and aesthetics (e.g. someone who has visited Japan admires the culture or has worked in Japan-related spaces)
Social media fluency and ability to create engaging posts reels or simple video content
Organized and capable of tracking conversion and campaign performance
Nice to Have
Based in Japan and/or speaking Japanese not required but certainly a nice to have.
Experience in or familiarity with real estate property management or hospitality marketing
Experience with lead generation sales funnel creation or basic CRM systems
Basic design skills (e.g. Canva Adobe tools)
Experience working as or with an Executive Assistant (EA) with flexibility to shift into a broader operations or support role if needed
What We Offer
Flexible hours and location (remote-friendly)
Work across a variety of creative and service-based businesses
Exposure to Japan s unique market and real estate sector
A startup environment with freedom to test new ideas and strategies
Long-term growth opportunities into broader marketing or business support roles
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