Ad Operations Specialist

Job Summary:

We are looking for a detail-oriented and analytical Ad Operations Specialist to manage and optimize digital advertising campaigns across multiple platforms. You will be responsible for the end-to-end execution of online ad campaigns, including setup, trafficking, monitoring, troubleshooting, and performance analysis. The ideal candidate should have experience working with ad servers, DSPs, and tracking tools, and a deep understanding of programmatic and display advertising.

Key Responsibilities:

• Set up, launch, and monitor digital advertising campaigns across platforms such as Google Ads, Facebook Ads, DV360, and others.

• Manage ad trafficking through ad servers (e.g., Google Ad Manager, Sizmek, Campaign Manager 360).

• Ensure proper implementation of tracking pixels, UTM parameters, and third-party tags.

• Monitor campaign performance and proactively troubleshoot delivery or creative issues.

• Analyze and report on campaign metrics including impressions, clicks, CTR, CPM, CPC, and conversion rates.

• Collaborate with internal teams (media planning, analytics, creative) and external clients to ensure successful campaign execution.

• Optimize campaigns for performance based on data-driven insights.

• Maintain documentation for campaign setups and operational procedures.

• Stay current with industry trends, ad tech platforms, and privacy regulations (e.g., GDPR, CCPA).

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

• 1–3 years of experience in digital ad operations or a related role.

• Proficiency with ad serving platforms like Google Ad Manager, Campaign Manager, DV360, or similar.

• Familiarity with DSPs, SSPs, RTB, and programmatic ad buying.

• Strong analytical skills and attention to detail.

• Experience with tag management systems (e.g., GTM) and analytics tools (e.g., Google Analytics).

• Basic knowledge of HTML, JavaScript, or debugging tools is a plus.

• Strong communication and project management skills.