Growth and Demand Generation Manager
Growth and Demand Generation Manager
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100000 - 100000
1 Vacancy
Job Description
This is a remote position.
About the Company
Our client is a purpose-driven B2B services company on a mission to transform how international recruitment works for Australian businesses. Theyre building a smart open marketplace that connects employers with pre-vetted visa-ready global candidates through licensed offshore agencies and intelligent automation.
The vision To solve Australia s skilled labour shortage at scale and with integrity. Already serving critical industries like aged care healthcare construction and hospitality the team is only getting started.
This is not a typical agency. It s a movement. If you re ready to own growth build demand systems from scratch and help reshape an industry keep reading.
Role Overview
Were hiring a Growth & Demand Generation Manager to lead and execute the entire lead generation engine from strategy to launch to scale. Your north star is a predictable qualified pipeline of B2B leads from mid-to-large Australian enterprises using:
Magnetic content
Precision outbound campaigns
Targeted digital ads
SEO fundamentals
Funnel automation
This is a high-autonomy high-impact role. Youll launch multi-channel campaigns manage ad spend build automations and own the CRM and outbound stack turning the company s digital presence into a conversion machine.
You must be equal parts creative strategist growth stack expert and data-driven executor who thrives on performance systems.
What You ll Own
Content & Campaign Strategy
Write high-converting content across cold emails LinkedIn landing pages ads and call scripts
Develop messaging that speaks to HR executives workforce planners and decision-makers
Apply buyer psychology (e.g. Eugene Schwartz levels of awareness)
Own and manage the content calendar with consistency and brand authority
Outbound & Funnel Automation
Build and optimize outbound campaigns using Instantly HubSpot and LinkedIn
Handle targeting send logic A/B tests and performance tracking
Improve key metrics: open rates reply rates meeting conversions
Segment and personalize lead lists with precision
Digital Ads & SEO
Launch and manage paid ad campaigns (starting with LinkedIn)
Target decision-makers in the company s ICP
Optimize budget allocation to drive cost-efficient leads
Develop an SEO strategy for international recruitment keywords
Improve lead generation from the corporate website
Tools & Tech Stack
for prospecting
LinkedIn Sales Navigator for ICP mapping
HubSpot CRM to track engagement
Instantly for outbound
Canva and ChatGPT for creative formatting
Requirements
5 7 years in B2B growth content marketing or demand generation
Proven experience owning full-funnel campaigns from zero to revenue
Deep technical fluency with growth tools and platforms
Hands-on experience running paid LinkedIn campaigns and SEO projects
Exceptional copywriting performance samples required
Bonus: Experience in recruitment compliance-heavy industries or global marketplaces
Bonus: Understanding of the Australian B2B market
To Succeed in This Role You Must
Operate in the top 1% of growth marketers
Be fluent in tools like Apollo HubSpot LinkedIn Ads
Own the outcome not just the activity
Write with clarity urgency and relevance
Be data-literate iterative and bold
Think like a founder and perform like one
Build the system not follow one someone else made
Benefits
- Help shape a category-defining brand
- Own the demand gen roadmap and be rewarded for the wins
- Work directly with a visionary founder and elite team
- Enjoy creative freedom a performance-first culture and uncapped growth potential
- You won t just execute a strategy you ll help write it
Employee Value Proposition (EVP)
Youll be joining a future-focused high-performance team committed to transforming how global recruitment operates. This role gives you direct access to a visionary founder and decision-making leaders meaning your work drives real outcomes not just metrics. You ll gain deep fluency in the most powerful tools in B2B demand generation while helping shape a brand that s redefining a market.
This isn t just another remote job it s an opportunity to lead growth in a mission-first company with serious ambitions. Youll have creative freedom performance-based rewards and the chance to directly influence company strategy and reputation. If youre ready to elevate your career while making a measurable impact this is it.
SMARTe Objectives (First 120 Days)
- Launch Foundational Outbound Engine:
Deploy a multi-channel outbound campaign using and Instantly. Achieve a 30% open rate and 10% reply rate by Day 60.
- Content That Converts:
Create and publish 10 high-conversion content assets (emails landing pages LinkedIn posts) that drive a 5% average engagement rate by Day 45.
- Ad Campaign Performance:
Launch LinkedIn ads targeting ICPs. Generate at least 50 qualified leads with a cost-per-lead below $100 within 90 days.
- SEO Growth Plan Live:
Develop and implement a baseline SEO strategy focused on international recruitment keywords. Secure top-10 SERP rankings for 5 core keywords within 90 days.
- CRM Optimization:
Overhaul HubSpot workflows to reduce average response time to under 5 minutes and increase SQL conversions by 20% within 90 days.
- Real-Time Performance Dashboard:
Build and launch a live reporting dashboard for all top-of-funnel and campaign KPIs. Must be review-ready and accurate by Day 30 with ongoing weekly updates.
5 7 years in B2B growth, content marketing, or demand generation Proven experience owning full-funnel campaigns from zero to revenue Deep technical fluency with growth tools and platforms Hands-on experience running paid LinkedIn campaigns and SEO projects Exceptional copywriting performance samples required Bonus: Experience in recruitment, compliance-heavy industries, or global marketplaces Bonus: Understanding of the Australian B2B market To Succeed in This Role, You Must Operate in the top 1% of growth marketers Be fluent in tools like Apollo, HubSpot, LinkedIn Ads Own the outcome, not just the activity Write with clarity, urgency, and relevance Be data-literate, iterative, and bold Think like a founder and perform like one Build the system, not follow one someone else made
Employment Type
Full Time
