drjobs Senior Marketing Executive

Senior Marketing Executive

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1 Vacancy
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Job Location drjobs

Singapore - Singapore

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Job Responsibilities:

  • Collaborate with the Marketing Manager and management team to strengthen and maintain the hotels brand identity across all channels.
  • Assist in the development and execution of strategic marketing plans to drive room F&B and events revenue.
  • Manage the hotels digital presence including website content updates search engine optimization (SEO) content creation social media engagement online advertising and email marketing campaigns.
  • Build partnerships with local businesses corporate clients and tourism boards to enhance the hotels visibility and reach.
  • Maintain strong relationships with media outlets journalists influencers and bloggers to generate positive media coverage.
  • Prepare press releases coordinate media visits and support PR activities to highlight hotel initiatives and offerings.
  • Oversee the creation of marketing materials including brochures presentations digital assets and promotional collaterals in line with brand standards.
  • Conduct regular market research and competitive analysis to identify trends customer preferences and new marketing opportunities.
  • Support the organization of internal and external marketing events promotions and campaigns to increase guest engagement and brand awareness.
  • Monitor and analyze marketing performance data to optimize campaigns and report on key metrics.
  • Collaborate with cross-functional teams to ensure consistency in brand messaging and guest experience.

Qualifications :

Qualifications and Experience:

  • Bachelors degree in Marketing Communications or a related field.
  • At least 2-4 years of experience in marketing preferably in the hospitality or service industry.
  • Solid understanding of branding marketing principles and digital marketing strategies.
  • Strong copywriting skills with excellent written and verbal communication.
  • Proficient in digital marketing tools social media platforms website CMS and web analytics.
  • Creative innovative and able to conceptualize engaging campaigns targeting key market segments.
  • Detail-oriented with strong project management and organizational skills.
  • Basic design skills and experience with photography/videography would be advantageous.
  • Familiarity with hotel systems and CRM tools is a plus.


Additional Information :

  • 5-day Work Week.
  • Duty Meals are provided.
  • Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.
  • Flexible Benefit Dental/Optical/Vacation Expenses.
  • Comprehensive Medical & Insurance Coverage.
  • Local/Overseas Career Development & Growth Opportunities.


Remote Work :

No


Employment Type :

Full-time

Employment Type

Full-time

Company Industry

About Company

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