Senior Manager, Growth Strategies
Senior Manager, Growth Strategies
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Job Description
Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit
What youll be doing
As an integral member of the CIBCs Card Products Revenue Optimization team reporting to the Director Growth Strategies the Senior Manager Growth Strategies will be responsible for supporting the overall program management including processes campaigns and enhancements associated with our Credit Card Balance Transfer Global Migration (Upsell) and Authorized User growth programs. This individual contributor role will work with minimal direction to enable robust integrated processes to ensure flawless execution of the programs & campaigns and implement strategic priorities that capitalize on client growth opportunities. This will include accountability for supporting the end-to-end program or campaign management strategies and enhancements optimization of operational processes as well as the development of an integrated and systemized monitoring reporting planning and insights environment for growth programs. You will work in close partnership with internal and external enterprise partners in delivering on this mandate.
At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.
How youll succeed
Product & process management - Engage in product management strategic planning process re-engineering/improvement and project management sufficient to identify develop and implement approved initiatives.
Analytical & Reporting Insights - Maintain a strong understanding of financial client and operational data with ability to interpret complex information identify patterns and trends. Analyze and assess key business drivers campaign results client segmentation/reporting and stay abreast of and demonstrate strong understanding of industry and competitive positioning and developments in key insights develop recommendations and implement changes.
Strategic planning & execution - Support strategy by developing and executing against strategic priorities such as Balance Transfer and Global Migrations campaigns and initiatives which grow purchase volume and balances through all personal and small business channels. Lead key initiatives end-to-end from (i) idea generation / conceptualizing (ii) solution / capability design (iii) assess financial impacts / business case (iv) lead development & build with partners (v) implement. Complete business cases for approved initiatives and optimize the client offers marketing budget to ensure profitable return on investment on offers and leads management. Provide monthly/quarterly financial forecast recommendations.
Relationship Management - Achieve results within a matrix organization including the ability to bring about change at a senior level. establish rapport collaborate and work effectively with key partner stakeholders as required to ensure effective planning socializing and execution of all initiatives. Internal and external partners include Risk Management Finance Legal and Compliance Business Controls Sales Delivery Channels Marketing Technology and other lines of businesses. Communicate complex conceptual information in a clear and concise manner. Develop and deliver communications at various levels of the bank.
Communication. Develop and deliver communications at various levels of the bank presenting complex and conceptual information and fostering engagement and setting clear expectations.
Who you are
You can demonstrate work experience in the credit card business strategic and business planning and process enhancements & best practices.
You can demonstrate 2 to 3 years of work experience in creating dashboards ie. Excel views Thoughtspot or Tableau. Its an asset if you have coding experience i.e. SAS or SQL
You give meaning to data. You enjoy investigating complex problems and making sense of information.
You demonstrate strong communication skills including the ability to develop and deliver communications tailored to various levels of audiences and you are adept at presenting complex and conceptual information - both in written and verbal formats.
You understand that success is in the details. You notice things that others dont. Your critical thinking skills help to inform your decision making.
You act like an owner. You thrive when youre empowered to take the lead go above and beyond and deliver results.
Youre creative and results-oriented. You are innovative and adaptable with excellent attention to detail.
You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do.
Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.
#LI-TA
What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.
We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay 25th FloorEmployment Type
RegularWeekly Hours
37.5Skills
Business Communications Credit Card Services Cross-Functional Collaboration Data Analysis Management Reporting Market Research Product Analysis Product Planning Product Pricing SAS SQL Stakeholder Management Tableau Dashboard Development ThoughtSpot (Software)Required Experience:
Senior Manager
Employment Type
Full-Time
