Director, Regional Growth

WHO IS USA LACROSSE

USA Lacrosse a 501(c)(3) nonprofit corporation is a Recognized Sports Organization of the U.S. Olympic & Paralympic Committee. As the governing body of mens and womens lacrosse in the United States we collaborate with passionate experts across the sport to create opportunities for people to enjoy the sport learn about the game keep participants safe and ensure everyone feels welcome. Supporting more than 425000 members we provide national leadership structure and resources to fuel and unify the sports growth and enrich the experience of its players coaches officials parents and program leaders.

USA Lacrosse believes a diverse team best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who represent the diverse nature of our membership and the national lacrosse community. We are committed to a team culture that ensures everyone feels welcomed valued included and heard.

Mission

As the governing body of lacrosse in the United States USA Lacrosse fuels the growth enriches the experience and fields the best National Teams.

Core Values

• We Influence - Written and Verbal Communication
• We Serve - Customer Focused
• We Create & Innovate - Creativity
• We Collaborate - Peer Relationships
• We are Humble & Honest - Integrity and Trust
• We Embrace Individuality - Diversity
• We Have Fun Work Hard and Play Hard

If this aligns with who you are and what you are looking for in an organization keep reading.

POSITION SUMMARY

USA Lacrosse is looking for a results-oriented Director Regional Growth to lead a high-performing team of regional sales representatives to drive membership and revenue growth across the country. You will work hand in hand with our VP of Membership & Regional Growth and Regional Growth team to develop and execute regional sales strategies to align with USA Lacrosses goals - increasing access to the sport strengthening member relationships and fueling the growth of lacrosse nationwide. You will bring together strategic thinking strong sales acumen and a passion for member impact to empower our regional team to deliver results and ensure USA Lacrosses products and services reach and resonate with diverse communities across the country.

To be successful in this role you will have proven experience leading and developing a regional sales team to achieve results. You will have a passion for growing professionals in their careers with the ability to close consultative sales. If you are looking to work for a Mission-based organization with a team of talented and passionate individuals to grow the sport of lacrosse keep reading!

A Typical Day Looks Like

Sales Strategy & Business Development

• Leads coaches and motivates a regional sales team to execute tailored growth strategies that reflect local needs and opportunities.
• Collaborates with regional staff to identify and close new membership opportunities while maximizing engagement across existing accounts.
• Tracks key performance indicators (KPIs) proactively address performance gaps and develops and implements action plans to drive revenue.
• Works closely with the marketing team to develop and deploy region-specific campaigns to attract and retain members.
• Continuously evolves the sales strategy to expand market share and increase participation in USA Lacrosse programs.

Member Engagement Growth & Retention

• Develops and oversees customized membership packages and services that support local league and club growth with clear value propositions.
• Ensures Regional Directors and Regional Managers maintain strong consultative relationships with member organizations.
• Supports team participation in member events and regional programming to strengthen engagement and promote best practices.
• Coordinates communication and promotion of USA Lacrosse initiatives such as Coach Development Officials Development National Teams and more - to increase awareness and participation.

Leadership & Reporting

• Provides clear consistent leadership and accountability for the regional growth team fostering a results-oriented collaborative culture.
• Regularly reviews team performance against sales goals and KPIs offering coaching support and corrective plans as needed.
• Delivers clear actionable sales reports and insights to the VP of Membership & Regional Development and members of the leadership team (LT).
• Leads annual planning processes for sales forecasting and budgeting aligning regional growth goals with national business objectives.
• Ensures ongoing professional development for regional representatives including regular training feedback and performance evaluations.

Is This You

• Minimum five (5) years of proven experience in sales account management or marketing; experience in sports non-profits or member-based organizations preferred.
• Proven experience leading managing and motivating high-performing sales or commercial teams to achieve and exceed revenue goals.
• Demonstrated success in building relationships growing accounts and consistently delivering results.
• Strong presentation and communication skills with the ability to tailor messaging to a wide range of audiences.
• Skilled in territory planning pipeline management and using CRM tools (Salesforce experience a plus).
• Proficient in Microsoft 365 including Outlook Excel Word PowerPoint and Teams.
• Ability to work both independently and as part of a collaborative team in a fast-paced hybrid (in office and remote) dynamic environment.
• Highly organized detail-oriented and capable of managing multiple priorities in a fast-paced hybrid/remote environment.
• Team player with a roll up their sleeves proactive mindset and strong work ethic.
• Excellent communication skills including written verbal and interpersonal.
• Ability to exercise the appropriate level of discretion and judgment with the capability to maintain confidentiality of sensitive and proprietary information and materials.
• Ability to be flexible with your work schedule including availability to work nights and weekends based on event needs. This will include overnight travel for USA Lacrosse events.
• Willingness to learn about the sport of lacrosse and appreciate the need to develop grow and fuel the growth of the sport with diversity equity and inclusion in mind.
• Ability to align with USA Lacrosses Mission Vision and Values to support our initiatives and organizational goals.

Expected Hours of Work

This position is generally expected to work Monday through Friday from 8:30am to 5:00pm and occasionally requires longer hours or weekend work as related to events and other business needs. This is a hybrid position and works from the headquarters office in Sparks MD three (3) days a week with the flexibility to work from home two (2) days a week.

Compensation & Benefits Overview

The base pay range for this position is $85000 to $100000 plus incentives commensurate with experience.

USA Lacrosse offers a competitive benefits package including but not limited to:

• Medical Dental and Vision insurance offering multiple options for Medical and Dental (eligible the first of the month following 30 days of employment).
• Company paid Life and AD&D at one times an employees annual salary up to $50000 and company paid Long Term Disability (LTD) at one year of employment.
• 403(b) retirement plan (eligible immediately upon hire) including a 4% employer contribution at one year of employment.
• Generous PTO company paid holidays bereavement jury duty and parental and maternity leave.
• Additional voluntary insurance options such as supplemental benefits through Colonial and Nationwide pet insurance.
• Discounts on USA Lacrosse merchandise.
• Free onsite gym at HQ office.
• Free parking.

Travel Requirements

Travel may be necessary up to 50% of the time (local regional). Travel would involve the following mode(s) of travel: car train or air. Some out of area and overnight travel may be expected.

EEO Statement