Event Marketing Manager - Hybrid Chicago or NYC
Event Marketing Manager - Hybrid Chicago or NYC
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1 Vacancy
Job Description
Informa Connect is looking for an energetic creative and performance-orientated Event Marketing Manager to drive attendance retention and growth for our Foodservice portfolio of brands. If you are entrepreneurial data-focused and able to work across different marketing channels to increase awareness and engagement this is the job for you.
The Marketing Manager will be responsible for the development and execution of marketing programs that drive audience engagement acquisition and retention of delegate attendance for the Foodservice portfolio.
The ideal candidate will be organized and data-driven with a strong track record of using content marketing techniques and analytics to drive audience and engagement. This position reports into the portfolios Head of Event Marketing and requires extensive collaboration with marketing design programming and brand leads.
Primary responsibilities:
- Content Marketing: using relevant engaging content to attract and nurture prospects and audience through the buyer journey including acquiring new leads and nurturing our existing database of leads
- Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness interest and engagement (including creation of landing pages websites digital and email copy and layouts designed to convert).
- Event Marketing Execution & Campaign Management:
- Develop manage and execute integrated programs (email paid social SEM community building affiliate etc) that increase the marketing database engage relevant audience and increase overall delegate registrations.
- Within automation system create and deploy emails landing pages and forms; construction and maintenance of automated campaigns and programs (e.g. nurture reengagement cart abandonment and new contact creation).
- Create update and manage brand websites event pages and various product pitches decks etc.
- Marketing Automation & Analysis: in alignment with Director of Growth Marketing optimize and improve marketing operation workflows to measure effectiveness performance and ROI to better retain audience increase conversion and attendance rates and improve the integrity of the overall database (Salesforce)
- Analyze and report on campaign outcomes in detail drawing insights and presenting results clearly to facilitate sound decision making and future strategies
- Collaborate on social media community engagement including monitoring of LinkedIn group and responding to comments across platforms
Qualifications :
- 3-5 years experience in marketing ideally within a B2B media and events landscape
- A can-do attitude with a desire to extend existing skills and be a problem solver
- Demonstrable experience in marketing campaign management and execution and a proven ability to influence cross-functional team and business owners to prioritize work and meet deadlines.
- Exemplary organizational and prioritization skills - Project oriented with an attention to detail
- Excellent collaboration and communication skills; written verbal presentation - with copywriting experience
- Master of the marketing tech stack and operations including but not limited to: Marketing automation (Eloqua Marketo) Salesforce CRM Social media (LinkedIn Instagram et al) Analytics (PowerBI Google Analytics) data repository CMS etc.
- Travel 15% per year
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
- This position is paying between $60-$70k per anum
- This vacancy will expire on 06/23
We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed. As such Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics under federal state or local law.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
