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Position Overview
Responsible for leading commercial marketing efforts and drive brand awareness engagement and sales growth. Develops and executes strategic marketing plans tailored to specific geographic regions or territories. Collaborates closely with sales teams channel partners and other cross-functional stakeholders to ensure alignment and maximize the impact of marketing initiatives for the Commercial sales channel. Support Commercial sales leaders in evaluating coordinating and executing a variety of promotional events which may include trade shows community events and sponsorships to increase brand visibility and drive customer engagement.
Responsibilities
Lead end-to-end commercial marketing strategies to drive awareness consideration and demand across B2B customer segments.
Develop and execute targeted go-to-market campaigns for commercial services including landscaping lawn care and pest control solutions tailored to businesses and institutions.
Build and refine TruGreens commercial value propositions messaging frameworks and positioning statements to differentiate our offerings in a competitive marketplace.
Partner with Sales Product and Finance teams to define target markets pricing strategies and distribution approaches that align with business goals.
Collaborate with creative digital and communications teams to build omnichannel marketing campaigns across email paid media events content marketing and direct outreach.
Create and manage marketing assets pitch decks brochures case studies and other sales enablement materials to support lead generation and conversion.
Oversee B2B-focused customer insights and competitive intelligence to inform strategy and uncover market opportunities.
Competencies
Customer Focus Building strong customer relationships and delivering customer-centric solutions.
Action Oriented Taking on new opportunities and tough challenges with a sense of urgency high energy and enthusiasm.
Accountability holding self and others accountable to meet commitments.
Communicates Effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Drives Results Consistently achieving results even under tough circumstances.
Education and Experience Requirements
Bachelors degree in Marketing Business Communications or a related field (or equivalent experience).
5 years of experience in B2B marketing product marketing or demand generationideally in a service-based or commercial/industrial environment.
Proven success in developing go-to-market strategies messaging frameworks and demand-generation campaigns in a commercial or enterprise setting.
Strong understanding of commercial buyer personas and long sales cycles; ability to influence decision-makers through value-driven content and storytelling.
Knowledge Skills and Abilities
Demonstrated ability to partner effectively with sales and cross-functional teams to drive shared goals.
Excellent verbal written and visual communication skills.
Self-motivated with strong project management skills and the ability to manage multiple initiatives simultaneously.
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit stand and walk
Use hands and arms to handle feel or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 25 lbs.
Stoop kneel crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level - Low to moderate
Adverse Conditions - Minimal
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.
By providing my cell phone number I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities my account including current and possible future services customer service and billing. I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services and that I may revoke this permission at any time.
Ability to speak read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills dedication and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment we aim to leverage the unique experiences of veterans creating a richer more dynamic workplace.
This range is based on the qualifications necessary for the position including experience training and other considerations permitted by that may be used when making an offer may include a candidates skills experience and geographic location the expected quality and quantity of work and internal pay alignment as needed. Most candidates will start in the bottom half of the pay upper end of the range will generally be reserved for candidates with extensive employees pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation we offer benefits including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more please visitEEOC/EEO TruGreen ().
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership we collect personal information about you potentially including personal identifiers contact information protected classifications pre-hire information professional or employment-related information education history and/or medical information for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records) pre-employment drug testing and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TruGreen performs pre-employment testing.
To view our disclaimer Experience:
Manager
Full-Time