Director - Creative and Content
Director - Creative and Content
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Job Description
About PhonePe Group:
PhonePe is Indias leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments PhonePe has expanded into financial services (Insurance Mutual Funds Stock Broking and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is Indias first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the companys vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe we take extra care to make sure you give your best at work Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here you own your work from start to finish right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us!
PhonePe isnt just Indias leading fintech company; were a movement. From revolutionizing digital payments to expanding into financial serviceslike Insurance Lending and Wealthand launching new consumer tech ventures such as Pincode and Indus Appstore were relentlessly innovating. Millions of Indians rely on us daily and our mission is to make financial services accessible to all. Now were seeking a visionary leader to define our next chapter.
The Opportunity: Build a Creative & Content Powerhouse
Were looking for an exceptional and visionaryDirector- Creative and Contentto join our dynamic team reporting directly to the Group CMO. This is your chance to build scale and lead an in-house creative and content engine that wont just keep pace butsetthe pace for the entire industry. Youll be instrumental in shaping the creative voice of Indias leading fintech company crafting the narratives that reach millions and truly influencing how PhonePe is perceived and experienced.
What Youll Lead:
As ourDirector- Creative and Content you will be responsible for:
- Strategic Leadership:Develop and execute a comprehensive creative and content strategy that aligns with PhonePes brand vision business objectives and growth aspirations across all our ventures. This means translating complex goals into inspiring creative briefs and actionable content plans.
- End-to-End Creative Management:Oversee the entire creative lifecycle from concept to execution for a wide range of high-impact assets. This includes but isnt limited to:
- Dynamicon-app merchandisingand promotional assets that drive engagement.
- Compelling communications acrossCRM channelslike email push notifications and in-app messages.
- High-impactbrand campaignsacross both traditional and digital media.
- Engaging and viralsocial media contentthat builds community.
- Content Marketing Center of Excellence (CoE):Establish and champion a robust content marketing function within PhonePe. Youll build a team and processes to create:
- Thought-provokingblog postsand articles that position PhonePe as a leader.
- High-qualityvideo contentfor brand product and educational purposes.
- SEO-optimized pages and evergreen content that drives organic discovery.
- Impactfulproduct marketing contentthat clearly communicates value.
- Comprehensivecategory education initiativesthat simplify complex financial concepts for users.
- Team Transformation & Mentorship:Recruit mentor and develop a high-performing team of creative and content professionals. Youll foster a culture of excellence innovation and continuous learning transforming the in-house creative shop into an industry benchmark in India.
- Brand Guardianship:Be the ultimate guardian of PhonePes brand messaging tone of voice and visual identity ensuring consistency and excellence across all communication channels and touchpoints.
- Cross-Functional Collaboration:Partner closely with Product Marketing Business and Growth teams to deeply understand objectives and deliver creative solutions that drive user engagement and tangible business outcomes.
- Innovation & Benchmarking:Continuously stay abreast of the latest industry trends technologies and best practices in creative and content. Youll challenge the status quo pushing the boundaries to set new benchmarks for creative excellence in the fintech and consumer tech space.
- Agency Management:Effectively manage external creative and content agencies when necessary ensuring seamless collaboration and the delivery of high-quality on-brand output.
Who You Are:
- A Creative Leader:You bring20 years of groundbreaking experiencein the creative business with a proven track record of setting new benchmarks. Your expertise spans the entire spectrum from traditional advertising (ATL BTL) to cutting-edge content for digital media channels.
- A Proven Leader:You have demonstrated experience in successfully building scaling and leading high-performing creative and content teams within fast-paced high-growth environments ideally in the consumer tech or fintech space.
- A Strategic Storyteller:You possess exceptional storytelling abilities with a keen understanding of how to craft compelling narratives that resonate with diverse audiences. You can translate complex business objectives into powerful human-centric creative.
- An Industry Setter:Youre not just current on trends; youre defining them. You are eager to establish new benchmarks for creative excellence continuously pushing the envelope in a dynamic industry.
- A People Champion:You are an outstanding leader with a genuine passion for coaching developing talent and inspiring creativity. You know how to empower your team to achieve their absolute best.
- A Data-Driven Creator:You understand the power of insights. Youre comfortable leveraging data to inform creative development and optimize content performance.
- Highly Collaborative:You thrive in cross-functional settings capable of articulating creative vision and rationale effectively to stakeholders at all levels.
- Academic bankground:A Bachelors degree in Advertising Marketing Communications Fine Arts or a related field.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance
- Wellness Program - Employee Assistance Program Onsite Medical Center Emergency Support System
- Parental Support - Maternity Benefit Paternity Benefit Program Adoption Assistance Program Day-care Support Program
- Mobility Benefits - Relocation benefits Transfer Support Policy Travel Policy
- Retirement Benefits - Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment
- Other Benefits - Higher Education Assistance Car Lease Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people a work environment that thrives on creativity the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
Required Experience:
Director
Employment Type
Full Time
