Category Analytics Lead
Category Analytics Lead
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$ 128600 - 234200
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
Lead Category Analytics role shapes Adobes marketing strategies by analyzing demand for flagship products like Photoshop Firefly and Premiere Pro.
In this highly visible role you will help strategize and implement full-funnel marketing motions and measurement across various channels. This role will work closely with marketing teams across PMM GTM brand social paid media and web to:
- Measure category demand to understand market trends related to our products and identify marketing opportunities by leveraging internal and external datasets
- Evaluate early signals of upper and mid-funnel marketing to infer downstream impacts
- Establish quarterly targets for critical metrics and communicate the evolution of campaign performance and customer journeys
- Build innovative solutions and frameworks to augment the influence of marketing on product growth motions
- Measure the impacts of product launches and develop self-service tools to improve marketings impact on those key moments
- Work with paid media product marketing go-to-market brand science andteams to drive performance narratives on a weekly level
- Partner with cross-category teams in driving standard processes and improvements in internal analytics tools
- Track record of using data and insights to inspire change and implement new initiatives
- 8 years of consulting strategy or marketing analytics experience
- Ability to recognize business opportunities and structure problems into an analytics plan
- Full stack data science experience; ETL EDA classification inference analysis and visualization
- Ability to succinctly articulate insights to a wide range of audiences
- Familiarity with evolving marketing tactics for young audiences (LLM/AIO mobile/social)
- Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools
- Intellectual curiosity flexibility and attention to detail
- Strong interpersonal skills to interact with people at all levels in an organization
- Ability to communicate complex ideas effectively both verbally and in writing
- Willingness to both teach others and learn new techniques
- Disposition to work collaboratively with internal partners across teams
- High level of energy personal drive and positivity
- Academic background in economics statistics engineering or other related field where quantitative problem-solving and the scientific method are emphasized
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .
Employment Type
Full-Time
