Brand Lead
Brand Lead
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Job Description
WERE HIRING: BRAND LEAD GOLO Ginseng
Are you passionate about building brands that stand for something real Do you believe in the power of meaningful conversations loyal communities and bold storytelling to drive change If youre ready to grow a modern wellness brand from the inside out GOLO is calling.
GOLO is a mens sexual wellness brand with a mission to help couples connect deeper emotionally physically and confidently. And were looking for a Brand Lead whos ready to turn that mission into movement.
WHAT YOULL DO
- Champion GOLOs brand equity by ensuring every piece of content campaign and experience reflects our identity tone and values.
- Collaborate with the Associate Brand Manager to bring brand strategies to life through storytelling activations and community-building.
- Create and manage brand-led campaigns that spark conversation and connection from awareness to advocacy.
- Grow and engage our brand community including customers partners and advocates both online and offline.
- Support the development of branded content social media initiatives partnerships and events that strengthen brand love.
- Work closely with creative digital and KOL teams to ensure GOLO shows up authentically across every channel.
WHAT YOU BRING
- 2-3 years of experience in brand marketing community or consumer engagement ideally in wellness beauty or lifestyle brands.
- Strong understanding of brand equity principles positioning consistency storytelling and emotional resonance.
- Experience building or supporting brand communities through digital content activations or partnerships.
- Collaborative mindset you enjoy working cross-functionally and aligning with brand creative and performance teams.
- Strong attention to detail and the ability to manage timelines briefs and campaign rollouts.
- Creative energy and cultural sensitivity especially in topics related to mens health relationships and intimacy.
EXTRA POINTS IF YOU
- Have worked with micro-communities or built grassroots brand love (think KOL seeding community drops UGC campaigns).
- Are confident turning insights or feedback from real users into meaningful brand initiatives.
- Are experienced in lifestyle content emotional branding or purpose-driven marketing.
- Love speaking directly with users through comments DM interactions surveys or even real-life meetups.
- Want to help build a category-defining brand in a space that truly matters.
This role is for someone who sees branding not just as marketing but as a way to inspire include and ignite conversation. If that sounds like your vibe lets talk.
Apply now and help shape the next chapter of GOLO
Employment Type
Full Time
