Lifecycle Marketing Technology Manager
Lifecycle Marketing Technology Manager
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Job Description
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role
Warner Bros Discovery Max Streaming seeks a CRM MarTech Manager. The Manager plays an integral cross-functional role within the global Max MarTech team. As part of the Max global rollout you will serve as the point of contact to work with the EMEA marketing team to implement the central marketing tech stack tools and capabilities to drive acquisition and support retention marketing efforts. You will work closely with the EMEA team and other global partners to define marketing communications and data use cases building these requirements into the stack. You will design scalable solutions collect and provide best practices and share learnings frameworks and processes that can also be adopted globally.
Your Role Accountabilities
- Work with regional Marketing and CRM Operations teams Product and Technology to scale the marketing tech stack and capabilities to align with evolving CRM requirements.
- Provide solutions and platform and process support for CRM technology tools including omni-channel orchestration platforms data platforms and other MarTech tools
- Identify and document CRM retention marketing activation and data needs for future go-to-market Max launches and key campaign and evergreen initiatives
- Stay closely aligned with the central MarTech and Data teams to develop repeatable scalable solutions including platform feature enhancements and data segmentation enablement
Qualifications & Experience
- Experience in marketing technology or data product management.
- Experience working with CRM and cross-channel messaging tools preferably Braze Salesforce or Adobe. Email channel experience required. Push In-App and SMS are a plus.
- Proficiency in creating/building data-driven marketing campaigns and/or journeys.
- Demonstrated ability to translate business and platform requirements into marketing campaigns.
- Must be able to prioritize and manage multiple projects and timelines.
- Experience in working with international markets and multiple cross functional teams.
- Experience implementing CRM and/or cross-channel marketing platforms a plus.
- Proficiency with SQL is a plus.
- Experience in Direct to Consumer business. Subscription and lifecycle marketing is a plus.
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
Manager
Employment Type
Full-Time
